Creativity Connects: Generating Creative Ideas on Behalf of a Brand Increases Feelings of Connection
Personality and Social Psychology Bulletin
Published online on May 19, 2025
Abstract
Personality and Social Psychology Bulletin, Ahead of Print.
People are increasingly asked to generate creative ideas for brands in campaigns intended to generate new ideas. We draw on and extend a growing stream of research suggesting that being creative can foster social connection by showing that generating ...
People are increasingly asked to generate creative ideas for brands in campaigns intended to generate new ideas. We draw on and extend a growing stream of research suggesting that being creative can foster social connection by showing that generating ...