AI adoption in government public relations: Technology acceptance, social influence, and organizational dynamics in the UAE
Published online on September 25, 2025
Abstract
Public Relations Inquiry, Volume 15, Issue 1, Page 31-51, January 2026.
This study examines the adoption of artificial intelligence (AI) in public relations within the UAE’s government communication sector, using the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) as complementary frameworks. Semi-...
This study examines the adoption of artificial intelligence (AI) in public relations within the UAE’s government communication sector, using the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) as complementary frameworks. Semi-...