Most recent papers:

• Community, credibility, and care: Activist public relations in the Portuguese psychedelic field.
  Naíde Müller1Faculty of Human Sciences, 59207Catholic University of Portugal (UCP), Lisbon, Portugal.
  Public Relations Inquiry. yesterday
  Public Relations Inquiry, Ahead of Print.
  This article theorises how activist public relations operates within a Portugal-based node of the contemporary psychedelic movement. Drawing on agonistic and critical public relations, legitimacy is approached as a situated and contested accomplishment ...

  May 20, 2026   doi: 10.1177/2046147X261454380   open full text
• Clarifying and Re-etching in public memory public relations: The case of the till and Till-Mobley National Monument, its presidential proclamation, and president Trump’s “Restoring Truth and Sanity to American History” executive order.
  Damion Waymer, Robert L Heath1School of Journalism and Mass Communications, 2629University of South Carolina, Columbia, SC, USA2Jack J. Valenti School of Communication, 14743University of Houston, Houston, TX, USA.
  Public Relations Inquiry. April 28, 2026
  Public Relations Inquiry, Ahead of Print.
  In this study, we advance public memory in public relations scholarship by adding clarifying and re-etching actions to the list of processes (blurring, erasure, or etching) encapsulated in the public memory dialectic. Additionally, we offerPR of ...

  April 28, 2026   doi: 10.1177/2046147X261446943   open full text
• Culture, work and PR: Investigating the changing public relations workplace.
  Kate Fitch, Kristin Demetrious1School of Media, Film & Journalism, Monash University, Melbourne, VIC, Australia2School of Communication and Creative Arts, Deakin University, Burwood, VIC, Australia.
  Public Relations Inquiry. February 27, 2026
  Public Relations Inquiry, Volume 15, Issue 2, Page 123-127, May 2026.
  

  February 27, 2026   doi: 10.1177/2046147X261428977   open full text
• Fiction as public relations film discourse: The case of metropolitan police press bureau and procedural drama the blue lamp.
  Ramon Girona, Jordi Xifra1152715Department of Linguistics, University of Girona, Girona, Spain2Department of Communication, Pompeu Fabra University, Barcelona, Spain.
  Public Relations Inquiry. February 24, 2026
  Public Relations Inquiry, Ahead of Print.
  

  February 24, 2026   doi: 10.1177/2046147X261420448   open full text
• Linguistic resistance and power in Indian political public relations practice: A video-ethnographic study.
  Mark Rasquinha, Helen Sissons1Department of Marketing, Management and Law, 3717The University of Waikato, Hamilton, New Zealand2School of Communication Studies, 1410Auckland University of Technology (AUT), Auckland, New Zealand.
  Public Relations Inquiry. December 30, 2025
  Public Relations Inquiry, Volume 15, Issue 2, Page 225-244, May 2026.
  India’s multilingual landscape presents political public relations (PPR) practitioners with both strategic opportunities and communicative challenges. Campaigns often rely on Hindi and English, but regional languages such as Kannada and Tamil are also ...

  December 30, 2025   doi: 10.1177/2046147X251409227   open full text
• Discourses of employees in the virtual workplace: An analysis of public relations trade publications.
  Carla White, Maria De Moya Taveras1Tombras School of Advertising and Public Relations, The University of Tennessee, Knoxville, TN, USA.
  Public Relations Inquiry. December 30, 2025
  Public Relations Inquiry, Volume 15, Issue 2, Page 153-178, May 2026.
  This study examines the discourse about employees and employee engagement in public relations trade publications amidst the rise of the virtual workplace. Through a critical discourse analysis ofPRWeekandStrategies & Tactics, this research uncovers a ...

  December 30, 2025   doi: 10.1177/2046147X251412974   open full text
• Ethnoscapes, finanscapes and mediascapes: Global cultural flow theory in the Latin American public relations industry between the 1990s and 2000s.
  Pablo Miño1Facultad de Comunicación, Universidad de los Andes, Santiago, Chile.
  Public Relations Inquiry. December 20, 2025
  Public Relations Inquiry, Ahead of Print.
  This study analyzes the reasons that drove several multinational public relations agencies to set foot in different financial cities within Latin America between the 1990s and 2000s. During this period of time, countries like Argentina, Brazil, Chile, and ...

  December 20, 2025   doi: 10.1177/2046147X251409360   open full text
• Book Review: Media Pasts and Futures: Critical Reflections on ‘Power Without Responsibility’.
  Sue Curry JansenMuhlenberg College Department of Media and Communication, USA.
  Public Relations Inquiry. December 03, 2025
  Public Relations Inquiry, Volume 15, Issue 2, Page 245-247, May 2026.
  

  December 03, 2025   doi: 10.1177/2046147X251399660   open full text
• Editorial.
  Ahmed Farouk Radwan, Fatima Barakji, Jairo Lugo-Ocando1College of Communication, 59105University of Sharjah, United Arab Emirates2Department of Media Communication, American University of Sharjah, Sharjah, United Arab Emirates.
  Public Relations Inquiry. October 21, 2025
  Public Relations Inquiry, Volume 15, Issue 1, Page 3-8, January 2026.
  

  October 21, 2025   doi: 10.1177/2046147X251389242   open full text
• Dismantling burnout: Insights from a public relations practitioner’s autoethnography.
  Jade Valentina Bilowol, Deborah Jane Wise, Jenny A Robinson1School of Media and Communication, 5376RMIT University, Melbourne, VIC, Australia2School of Information and Communication Studies, 89470Charles Sturt University - Bathurst Campus, Bathurst, NSW, Australia.
  Public Relations Inquiry. October 17, 2025
  Public Relations Inquiry, Volume 15, Issue 2, Page 205-223, May 2026.
  The field of public relations is inherently stressful, and burnout, a progressive occupational syndrome marked by emotional exhaustion, cynicism, and a sense of ineffectiveness, is a significant issue within this context. This autoethnographic study ...

  October 17, 2025   doi: 10.1177/2046147X251389627   open full text
• The relationships between Israeli pro- and anti-vaccination advocates during pre-COVID measles crisis: A case for dialogue.
  Ruth Avidar, Margalit Toledano142724Yezreel Valley College, Israel2The University of Waikato, New Zealand.
  Public Relations Inquiry. September 30, 2025
  Public Relations Inquiry, Ahead of Print.
  This article reports on a study that examined the relationships between Israeli pro- and anti-vaccination advocates during the 2018–2019 measles outbreak from a social marketing perspective. The analysis is based on interviews with leaders from both pro- ...

  September 30, 2025   doi: 10.1177/2046147X251383113   open full text
• Soft power or geoeconomic contest? A comparative study of gulf sport diplomacy.
  Nagapushpa DevendraInternational Relations and Conflict Studies, University of Erfurt, Germany.
  Public Relations Inquiry. September 26, 2025
  Public Relations Inquiry, Volume 15, Issue 1, Page 97-118, January 2026.
  In the 21st century, sports have become a key soft power tool, with terms like “sportswashing” critiquing Gulf states such as Qatar and Saudi Arabia for using mega sports events (MSEs) to improve global reputations. This paper challenges dominant ...

  September 26, 2025   doi: 10.1177/2046147X251383019   open full text
• AI adoption in government public relations: Technology acceptance, social influence, and organizational dynamics in the UAE.
  Engy Khalil, Fatmah Arif Al-Ali59105University of Sharjah, United Arab Emirates.
  Public Relations Inquiry. September 25, 2025
  Public Relations Inquiry, Volume 15, Issue 1, Page 31-51, January 2026.
  This study examines the adoption of artificial intelligence (AI) in public relations within the UAE’s government communication sector, using the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) as complementary frameworks. Semi-...

  September 25, 2025   doi: 10.1177/2046147X251383106   open full text
• Integrating cultural safety into public relations.
  Maryam Folarin, Lukasz Swiatek7800The University of New South Wales (UNSW), Australia.
  Public Relations Inquiry. September 24, 2025
  Public Relations Inquiry, Ahead of Print.
  Public relations, both as a profession and as an academic field, has increasingly sought to make its activities more culturally sensitive. Although significant advancements have been made, public relations theory and practice lack a focus on cultural ...

  September 24, 2025   doi: 10.1177/2046147X251383192   open full text
• Professionalization in progress: Mapping public relations development in Jordan, Kuwait, and Bahrain.
  Cristina Navarro, Rana AlOmari59190Gulf University for Science and Technology, Kuwait, Rasha Alyaquob73377University of Petra, Jordan, Mariam Alkazemi6889Virginia Commonwealth University, USA.
  Public Relations Inquiry. September 23, 2025
  Public Relations Inquiry, Volume 15, Issue 1, Page 75-95, January 2026.
  This study explores the professionalization of public relations in the Middle East by analyzing how sociodemographic characteristics, work-related variables, and career development experiences shape practitioners’ perceptions of their field. Based on ...

  September 23, 2025   doi: 10.1177/2046147X251383059   open full text
• The socio-ecological costs of AI: Toward socially responsible and sustainable communication practices.
  Emma Christensen6976Roskilde University, Denmark.
  Public Relations Inquiry. September 13, 2025
  Public Relations Inquiry, Ahead of Print.
  The adoption of generative artificial intelligence (GAI) among communication practitioners and researchers surged after the launch of ChatGPT in November 2022. This adoption has long been called for, driven by expectations of efficiency and productivity ...

  September 13, 2025   doi: 10.1177/2046147X251377853   open full text
• A glimpse behind the curtain: Using cocreational employee engagement to support university faculty and staff.
  Laura L Lemon8063The University of Alabama, USA.
  Public Relations Inquiry. August 11, 2025
  Public Relations Inquiry, Volume 15, Issue 2, Page 179-203, May 2026.
  The following paper is an autoethnographic, autobiographic self-study, a rarely used method in public relations, of my experience in overseeing employee engagement for faculty and staff in my college. By adopting the cocreational employee engagement ...

  August 11, 2025   doi: 10.1177/2046147X251368492   open full text
• First Nations approaches to public relations: Resisting colonialist legacies of communication.
  Treena Clark1994University of Technology Sydney, Australia, Juli HollowayIndigenous Communications Practitioner, British Columbia, Canada, Debashish Munshi3717University of Waikato, Aotearoa New Zealand.
  Public Relations Inquiry. August 05, 2025
  Public Relations Inquiry, Volume 15, Issue 1, Page 119-120, January 2026.
  

  August 05, 2025   doi: 10.1177/2046147X251365203   open full text
• Claiming narrative agency: Public relations ideals and realities in socio-ecological transformational change.
  Franzisca Weder, C Kay Weaver127254WU Vienna University of Business and Economics, Austria21877University of Colorado, Boulder, USA.
  Public Relations Inquiry. July 28, 2025
  Public Relations Inquiry, Ahead of Print.
  Public relations roles have been the subject of considerable scholarly investigation. However, conceptual and empirical work in this area has focused predominantly on the relationship between public relations and journalism and debates around ethics and ...

  July 28, 2025   doi: 10.1177/2046147X251357970   open full text
• Moving toward a critical understanding of employee wellbeing in hybrid work settings.
  Teresa TackettSchool of Journalism and Strategic Media, 3341University of Arkansas, USA, Laura L LemonCollege of Communication and Information Sciences, 8063University of Alabama, USA.
  Public Relations Inquiry. July 19, 2025
  Public Relations Inquiry, Volume 15, Issue 2, Page 129-152, May 2026.
  Drawing on qualitative data from 21 participants, this study explores how communication practices shape people’s perceptions of employee wellbeing in hybrid and WFH roles in the post-COVID-19 era. Moving beyond a functionalist perspective, this study ...

  July 19, 2025   doi: 10.1177/2046147X251360564   open full text
• The integration of artificial intelligence in public relations practice in the UAE: Analyzing opportunities and challenges through the AMO theory framework.
  Ahmed Farouk Radwan59105University of Sharjah, UAE, Sheren Ali Mousa68900Helwan University, Egypt, Khayrat Ayyad, Mohamed Hasaan AbdulzaherUniversity of Sharjah, UAE.
  Public Relations Inquiry. July 09, 2025
  Public Relations Inquiry, Volume 15, Issue 1, Page 53-73, January 2026.
  The integration of artificial intelligence (AI) into public relations (PR) is transforming traditional communication strategies by enhancing content creation, audience engagement, and data-informed decision-making. Despite its potential, AI adoption in PR ...

  July 09, 2025   doi: 10.1177/2046147X251360062   open full text
• Corporate social advocacy and reproductive rights: Analyzing public relations responses to Dobbs v. Jackson.
  Teresa Tackett3341University of Arkansas, USA, , Josh C Bramlett8063University of Alabama, USA, , Mackenzie Quick7489Flagler College, USA, , Amelia McKee8063University of Alabama, USA.
  Public Relations Inquiry. July 07, 2025
  Public Relations Inquiry, Ahead of Print.
  This study analyzes how corporate organizations responded to changes for reproductive rights in the United States after theDobbs v. JacksonSupreme Court decision. Qualitative thematic analysis with computer-assisted and manual coding is used to examine ...

  July 07, 2025   doi: 10.1177/2046147X251358896   open full text
• Bridging competency gaps in UAE government communication: Assessing skills, challenges, and professional development needs.
  Khayrat Ayyad, Ahmed Farouk Radwan, Engy Khalil, Shareefa Al-Marzooqi59105University of Sharjah, Huda AlDahSharjah Government Media Bureau (SGMB).
  Public Relations Inquiry. June 09, 2025
  Public Relations Inquiry, Volume 15, Issue 1, Page 9-30, January 2026.
  This study explores the competencies, skill gaps, and challenges faced by public relations (PR) and government communication (GC) practitioners in Sharjah’s governmental entities, with a focus on their professional development needs and organizational ...

  June 09, 2025   doi: 10.1177/2046147X251349858   open full text