Virtual migration and masculinity consumption: Rural men’s gender performativity on Douyin
Published online on May 29, 2026
Abstract
Media, Culture & Society, Ahead of Print.
Amid the crisis of masculinity generated by a structural marriage squeeze, this study explores how rural men in China negotiate social dignity and gender identity through mediated performance on Douyin. Drawing on digital ethnography and critical ...
Amid the crisis of masculinity generated by a structural marriage squeeze, this study explores how rural men in China negotiate social dignity and gender identity through mediated performance on Douyin. Drawing on digital ethnography and critical ...