Neoliberal resilience vs. structural realities: How public relations officers in Pakistan perceive disaster communication
Published online on June 01, 2026
Abstract
Public Relations Inquiry, Ahead of Print.
Pakistan’s vulnerability to natural disasters, exemplified by the catastrophic 2025 floods, underscores systemic gaps in disaster communication and community resilience. This study examines how Public Relations Officers (PROs) perceive and implement ...
Pakistan’s vulnerability to natural disasters, exemplified by the catastrophic 2025 floods, underscores systemic gaps in disaster communication and community resilience. This study examines how Public Relations Officers (PROs) perceive and implement ...