Social Media and Candidate Favorability: TikTok and Support for Harris During the 2024 Presidential Election

Sydney Carr-Glenn, Chaya Crowder, Christine Slaughter, Department of Political Science, College of the Holy Cross, Department of Political Science, Loyola Marymount University, Los Angeles, Department of Political Science, Boston University

Political Research Quarterly

Published online on July 06, 2026

Abstract

Political Research Quarterly, Ahead of Print.
During Vice President Kamala Harris’s 2024 presidential bid, there was a substantial wave of social media messaging aimed at mobilizing voters. Previous research indicates that many American voters obtain political news through social media; therefore, ...