For Whom Does the Message Matter? The Effect of Identity-Based Get-Out-the-Vote Appeals on the Political Participation of Underrepresented Groups

Cheryl Boudreau, Minhye Joo, Jennifer L. Merolla, Department of Political Science, University of California, Department of Political Studies, Pitzer College, Department of Political Science, University of California

Political Research Quarterly

Published online on June 30, 2026

Abstract

Political Research Quarterly, Ahead of Print.
Can messages targeted to underrepresented groups increase their participation in politics? We predict that mobilization messages highlighting a politically relevant group identity will increase participation among racial/ethnic minorities. However, ...