Science diplomacy is a widely practiced area of international affairs, but academic research is rather sparse. The role of academia within this field of politics–science interaction has hardly been considered. This article analyzes this scholarly perspective: Based on a literature review, a case study of a German science diplomacy program is used to explore objectives, benefits, and constraints of science diplomacy for participating scholars. While political approaches suggest an ideal world where both sides profit from the collaboration, the findings of the case study point to another conclusion which shows that the interaction of scholars and officials in science diplomacy is far more complex. Thus, the contribution is regarded as both a useful starting point for further research and for a critical reflection of academics and politicians in science diplomacy practice to gauge what can be expected from the collaboration and what cannot.
Crowd science is scientific research that is conducted with the participation of volunteers who are not professional scientists. Thanks to the Internet and online platforms, project initiators can draw on a potentially large number of volunteers. This crowd can be involved to support data-rich or labour-intensive projects that would otherwise be unfeasible. So far, research on crowd science has mainly focused on analysing individual crowd science projects. In our research, we focus on the perspective of project initiators and explore how crowd science projects are set up. Based on multiple case study research, we discuss the objectives of crowd science projects and the strategies of their initiators for accessing volunteers. We also categorise the tasks allocated to volunteers and reflect on the issue of quality assurance as well as feedback mechanisms. With this article, we contribute to a better understanding of how crowd science projects are set up and how volunteers can contribute to science. We suggest that our findings are of practical relevance for initiators of crowd science projects, for science communication as well as for informed science policy making.
Science popularization fulfills the important task of making scientific knowledge understandable and accessible for the lay public. However, the simplification of information required to achieve this accessibility may lead to the risk of audiences relying overly strongly on their own epistemic capabilities when making judgments about scientific claims. Moreover, they may underestimate how the division of cognitive labor makes them dependent on experts. This article reports an empirical study demonstrating that this "easiness effect of science popularization" occurs when laypeople read authentic popularized science depictions. After reading popularized articles addressed to a lay audience, laypeople agreed more with the knowledge claims they contained and were more confident in their claim judgments than after reading articles addressed to expert audiences. Implications for communicating scientific knowledge to the general public are discussed.
In this article, we suggest that three concepts from cultural and media studies might be useful for analysing the ways audiences are constructed in science communication: that media are immanent to society, media are multiple and various, and audiences are active. This article uses those concepts, along with insights from Science and Technology Studies (STS), to examine the category of ‘the disengaged’ within science communication. This article deals with the contrast between ‘common sense’ and scholarly ideas of media and audiences in the field of cultural and media studies. It compares the ‘common sense’ with scholarly ideas of science publics from STS. We conclude that it may be time to reconsider the ontology of publics and the disengaged for science communication.
Scholars have challenged the totalizing nature of the "geneticization thesis," arguing that its brushstrokes are too broad to capture the complicated nature of the new genetics. One such challenge has come from Nikolas Rose’s argument that genetic medicine is governed by a new biopolitics in which patients understand themselves as "somatic individuals" who treat their bodies as an "ethical substance" to be worked on in order to secure a healthier future. I argue that Rose’s argument, while compelling, paints the new genetics in equally broad brushstrokes and that in order for a concept like somatic individuality to become useful, we must study its manifestation across different communities of at-risk individuals. I undertake such a study by analyzing discourse use in two online biosocial communities, showing how the decision-making situations specific to each affect representations of somatic individuality, often creating opportunities for the rhetorical repurposing of older discourses of genetic determinism.
Drawing on 48 in-depth interviews conducted with biologists and physicists at universities in the United Kingdom, this study examines scientists’ perceptions of the role celebrity scientists play in socially contentious public debates. We examine Richard Dawkins’ involvement in public debates related to the relationship between science and religion as a case to analyze scientists’ perceptions of the role celebrity scientists play in the public sphere and the implications of celebrity science for the practice of science communication. Findings show that Dawkins’ proponents view the celebrity scientist as a provocateur who asserts the cultural authority of science in the public sphere. Critics, who include both religious and nonreligious scientists, argue that Dawkins misrepresents science and scientists and reject his approach to public engagement. Scientists emphasize promotion of science over the scientist, diplomacy over derision, and dialogue over ideological extremism.
Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We conducted a randomized experiment with a nationally representative sample of US adults (N = 355), which revealed that for people low in biospheric concern, messages that highlighted both human responsibility for and the imminent nature of the risk failed to enhance conservation intentions compared with messages highlighting animal responsibility. However, when messages highlighting human responsibility placed the risk in a temporally distal frame, conservation intentions increased among people low in biospheric concern. We assess the underlying mechanism of this effect and discuss the value of temporal framing in overcoming motivated skepticism to improve science communication.
Crowdfunding has emerged as an additional source for financing research in recent years. The study at hand identifies and tests explanatory factors influencing the success of scientific crowdfunding projects by drawing on news value theory, the "reputation signaling" approach, and economic theories of online payment. A standardized content analysis of 371 projects on English- and German-language platforms reveals that each theory provides factors influencing crowdfunding success. It shows that projects presented on science-only crowdfunding platforms have a higher success rate. At the same time, projects are more likely to be successful if their presentation includes visualizations and humor, the lower their targeted funding is, the less personal data potential donors have to relinquish and the more interaction between researchers and donors is possible. This suggests that after donors decide to visit a scientific crowdfunding platform, factors unrelated to science matter more for subsequent funding decisions, raising questions about the potential and implications of crowdfunding science.
This article explores the evolution of the nuclear energy debate and its associated controversies in the Portuguese parliament. The analysis focuses on the dictatorial regime of the New State (from the beginning of the nuclear program in 1951 until the 1974 revolution) and on the democratic period (post-1974). Portugal, as an exporting country of uranium minerals, significantly invested in the development of a national capacity in nuclear research, but never developed an endogenous nuclear power infrastructure. Through the analysis of parliamentary debates, this article characterizes the dynamic evolution of the Portuguese sociotechnical imaginary on nuclear energy and technology interlinked with ambivalent representations, including the promise of nuclear energy as key for the constitution of a technological Nation or as prompting new sociotechnical risks.
Insights into how consumer attitudes toward nanotechnology are formed and develop are crucial for understanding and anticipating possible barriers in consumer acceptance of nanotechnology applications. In this study, the influence of affect and cognition on overall opinion is investigated longitudinally for emerging nanotechnologies, and compared with conventional technologies. Overall, in attitude formation toward nanotechnology applications, people rely relatively more on affect than cognition. Over time, reliance on affect decreases whereas reliance on cognition increases for nanotechnology. This suggests that over time nanotechnology applications have become somewhat more integrated within people’s already existing knowledge structure. However, for conventional technologies the influence of affect and cognition on overall attitude remains stable over time. The current study shows that it is essential to address both affective and cognitive aspects of public opinion of nanotechnology.
Given the ethical questions that surround emerging science, this study is interested in studying public trust in scientific and religious authorities for information about the risks and benefits of science. Using data from a nationally representative survey of American adults, we employ regression analysis to better understand the relationships between several variables—including values, knowledge, and media attention—and trust in religious organizations and scientific institutions. We found that Evangelical Christians are generally more trusting of religious authority figures to tell the truth about the risks and benefits of science and technology, and only slightly less likely than non-Evangelicals to trust scientific authorities for the same information. We also found that many Evangelicals use mediated information and science knowledge differently than non-Evangelicals, with both increased knowledge and attention to scientific media having positive impacts on trust in scientific authorities among the latter, but not the former group.
This research examines the evolution of nuclear technology in Spain from the early years of the Franco dictatorship to the global financial crisis and technology’s influence on Spanish culture. To this end, we take a sociological perspective, with science culture and social perceptions of risk in knowledge societies serving as the two elements of focus in this work. In this sense, this article analyses the transformation of social relationships in light of technological changes. We propose technology as a strategic place to observe the institutional and organisational dynamics of technologic-scientific risks, the expert role and Spain’s science culture. In addition, more specifically, within the language of co-production, we ‘follow the actor’ and favour new forms of citizen participation that promote ethics to discuss technological issues.
Lay people are increasingly invited to deliberate on emerging technologies in public engagement settings. Analogies appear frequently in these contexts and are commonly understood as means of making sense of and forming an opinion on emerging technologies. This article provides an alternative perspective, which conceptualizes analogies as rhetorical devices employed to achieve specific functions. A repertoire of rhetorical roles is traced in four public engagement settings on nanotechnology: (1) analogies suggesting acceptance/rejection of specific nano-applications, (2) anticipatory and alerting analogies constructed to plausibilize and prevent futures, (3) killer analogies closing debate and arguments, and (4) "nano is not like nano" moves that distinguish between application domains. Each role points to specific dimensions and tensions of public engagement processes. Overall, the findings reveal that lay people use analogies to make arguments and enforce framings rather than to just make sense of nanotechnology, which refutes the assumption of a public opinion deficit.
Radio is an effective source of health information in many resource poor countries. In Malawi, 53% of households own radios however few radio programmes in Malawi focus on health issues in the context of medical research. An interactive health-talk radio programme ‘Umoyo nkukambirana’ was introduced by Malawi-Liverpool-Wellcome Trust Clinical Research Programme on a national radio station. The aim was to increase awareness of health and medical research, and improve engagement between researchers, healthcare workers and the public. The content and presentation were developed through participatory community consultations. Focus Group Discussions were conducted with established Radio Listening Clubs whilst quantitative data was collected using toll free FrontlineSMS to explore national response. A total of 277 to 695 SMS (Median: 477) were received per theme. The majority of SMS were received from men (64%) and mainly from rural areas (54%). The programme improved knowledge of medical research, health and dispelled misconceptions. This study suggests that the radio may be an effective means of increasing the exposure of men to health information in resource poor settings.
Mass media have long provided general publics with science news. New media such as Twitter have entered this system and provide an additional platform for the dissemination of science information. Based on automated collection and analysis of >900 news articles and 70,000 tweets, this study explores the online communication of current science news. Topic modeling (latent Dirichlet allocation) was used to extract five broad themes of science reporting: space missions, the US government shutdown, cancer research, Nobel Prizes, and climate change. Using content and network analysis, Twitter was found to extend public science communication by providing additional voices and contextualizations of science issues. It serves a recommender role by linking to web resources, connecting users, and directing users’ attention. This article suggests that microblogging adds a new and relevant layer to the public communication of science.
Popular media influences ideas about science constructed by the public. To sway media productions, public policy organizations have increasingly promoted use of science consultants. This study contributes to understanding the connection from science consultants to popular media to public outcomes. A science-based television series was examined for intended messages of the creator and consulting scientist, and received messages among middle school and non-science university students. The results suggest the consulting scientist missed an opportunity to influence the portrayal of the cultural contexts of science and that middle school students may be reading these aspects uncritically—a deficiency educators could potentially address. In contrast, all groups discussed the science content and practices of the show, indicating that scientific facts were salient to both media makers and audiences. This suggests popular media may influence the public knowledge of science, supporting concerns of scientists about the accuracy of fictional television and film.
Public participation in science and gamification of science are two strong contemporary trends, especially in the area of emerging techno-sciences. Involvement of the public in research-related activities is an integral part of public engagement with science and technologies, which can be successfully achieved through a participatory game design. Focusing on the participatory dimension of educational games, we have reviewed a number of existing participation heuristics in light of their suitability to characterize available mobile and browser science games. We analyzed 87 games with respect to their participatory and motivational elements and demonstrated that the majority of mobile games have only basic participative features. This review of the landscape of participative science games in the domain of life sciences highlights a number of major challenges present in the design of such applications. At the same time, it reveals a number of opportunities to enhance public engagement using science games.
The public communication of science and technology largely depends on its framing in the news media, but scientists’ role in this process has only been explored indirectly. This study focuses on storied accounts told by scientists when asked to present their research or provide expert advice in the course of a news interview. A total of 150 items from a current affairs talk show broadcast in the Israeli media were explored through a methodology combining narrative and conversation analysis. Using the concept of framing as originally proposed by Erving Goffman, we show that researchers use personal accounts as a way of reframing news stories introduced by the program hosts. Elements of method and rationale, which are usually considered technical and are shunned in journalistic reports, emerged as a crucial element in the accounts that experts themselves provided. The implications for framing research and science communication training are discussed.
Recent European policy highlights the need to promote local fishery and aquaculture by means of innovation and joint participation in fishery management as one of the keys to achieve the sustainability of our seas. However, the implicit assumptions held by the actors in the two main groups involved – innovators (scientists, businessmen and administration managers) and local fishermen – can complicate, perhaps even render impossible, mutual understanding and co-operation. A qualitative analysis of interviews with members of both groups in the Valencian Community (Spain) reveals those latent assumptions and their impact on the respective practices. The analysis shows that the innovation narrative in which one group is based and the inventions narrative used by the other one are rooted in two dramatically different, or even antagonistic, collective worldviews. Any environmental policy that implies these groups should take into account these strong discords.
In recent years, there has been an explosion of do it yourself, maker and hacker spaces in Europe. Through makers and do-it-yourself initiatives, ‘hacking’ is moving into the everyday life of citizens. This article explores the collective and political nature of those hacks by reporting on empirical work on electronic waste and do-it-yourself biology hacking. Using Dewey’s experimental approach to politics, we analyse hacks as ‘inquiry’ to see how they serve to articulate public and political action. We argue that do-it-yourself and makers’ hacks are technical and political demonstrations. What do-it-yourself and makers’ hacks ultimately demonstrate is that things can be done otherwise and that ‘you’ can also do it. In this sense, they have a potential viral effect. The final part of the article explores some potential shortcomings of such politics of demonstration.
Using the "#arseniclife" controversy as a case study, we examine the roles of blogs and Twitter in post-publication review. The controversy was initiated by a scientific article about bacteria able to substitute arsenic for phosphorus in its genetic material. We present the debate chronologically, using prominent online media to reconstruct the events. Using tweets that discussed the controversy, we conducted quantitative sentiment analysis to examine skeptical and non-skeptical tones on Twitter. Critiques of and studies refuting the arsenic life hypothesis were publicized on blogs before formal publication in traditional academic spaces and were shared on Twitter, influencing issue salience among a range of audiences. This case exemplifies the role of new media in informal post-publication peer review, which can complement traditional peer review processes. The implications drawn from this case study for future conduct and transparency of both formal and informal peer review are discussed.
This study investigates how well the main science and technology focused variables included in the General Social Survey (2006–2014) by the National Science Foundation do in predicting support for science funding. These questions form the primary basis of part of a biannual report to federal lawmakers. It is therefore important to consider whether the most useful variables are included in the survey. The results suggest some bivariate relationships between funding support and demographics, use of science communication channels, science knowledge, and attitudes about science and scientists. However, the overall predictive ability of the available variables appears to be modest when included together as part of multivariate analyses. The results suggest a need for additional discussions aimed at considering revisions to the core survey questions used to track views about science and technology in the United States.
In response to the news coverage of scientific events and to science education, people increasingly go online to get more information. This study investigates how patterns of science and technology information-seeking on Google and Wikipedia change over time, in ways that differ between "ad hoc" terms that correspond to news coverage and "cyclic" terms that correspond to the academic period. Findings show that the science and technology activity in Google and Wikipedia was significantly associated with ad hoc and cyclic patterns. While the peak activity in Google and Wikipedia largely overlapped for ad hoc terms, it mismatched for cyclic terms. The findings indicate the importance of external cues such as news media and education, and also of the online engagement process, and particularly the crucial but different role played by Google and Wikipedia in gaining science and technology knowledge. Educators and policy makers could benefit from taking into account those different patterns.
A notable feature in the public framing of debates involving the science of Anthropogenic Global Warming are appeals to uncritical ‘positivist’ images of the ideal scientific method. Versions of Sir Karl Popper’s philosophy of falsification appear most frequently, featuring in many Web sites and broader media. This use of pop philosophy of science forms part of strategies used by critics, mainly from conservative political backgrounds, to manufacture doubt, by setting unrealistic standards for sound science, in the veracity of science of Anthropogenic Global Warming. It will be shown, nevertheless, that prominent supporters of Anthropogenic Global Warming science also often use similar references to Popper to support their claims. It will also be suggested that this pattern reflects longer traditions of the use of Popperian philosophy of science in controversial settings, particularly in the United States, where appeals to the authority of science to legitimize policy have been most common. It will be concluded that studies of the science of Anthropogenic Global Warming debate would benefit from taking greater interest in questions raised by un-reflexive and politically expedient public understanding(s) of the philosophy of science of both critics and supporters of the science of Anthropogenic Global Warming.
The experimental studies presented here investigated whether discussing ethical implications of preliminary scientific results in a science blog would impact blog readers’ perception of the responsible scientist blogger’s epistemic trustworthiness (on the dimensions expertise, integrity, and benevolence). They also investigated whether it made a difference in who had brought forward the ethics aspects: the responsible scientist blogger or another expert. Results indicate that by the mere introduction of ethics, people infer something about the blogger’s communicative intentions: Introducing ethical aspects seems to raise vigilance about an expert’s benevolence and integrity. Moreover, ratings of epistemic trustworthiness differed depending on who added ethical arguments: If ethics were introduced by the scientist blogger himself, his benevolence and integrity were rated higher than when ethics were introduced by another expert. These results are relevant for science bloggers, science communicators, and researchers who study laypeople’s understanding of epistemic uncertainty within science.
The Belarusian government’s decision of the last decade to build a nuclear power plant near the city of Ostrovets, in northern Belarus, has proven to be controversial, resulting in a great deal of debate about nuclear energy in the country. The debate was inevitably shaped by the traumatic event that affected Belarus – the Chernobyl nuclear accident of 1986. The Belarusian authorities have consistently promoted a positive view of nuclear energy to the population in order to overcome the so-called ‘Chernobyl syndrome’ and deliberately shaped nuclear risk communication. As a result, the issue of trust remains crucial in all nuclear debates in Belarus.
In 2015, Hopke & Simis published an analysis of social media discourse around hydraulic fracturing. Grubert (2016) offered a commentary on the research, highlighting the politicization of terminology used in the discourse on this topic. The present article is a response to Grubert (2016)’s commentary, in which we elaborate on the distinctions between terminology used in social media discourse around hydraulic fracturing (namely, ‘frack,’ ‘fracking,’ ‘frac,’ and ‘fracing’). Additionally preliminary analysis supports the claim that industry-preferred terminology is severely limited in its reach. When industry actors opt-out of the discourse, the conversation followed by the majority of lay audiences is dominated by activists. exacerbating the political schism on the issue.
Although various stakeholders are involved in public communication about science and technology, research so far has focused on scientists, journalists, and the public. Based on representative telephone surveys of the spokespersons of 55 German companies, 31 government agencies, 43 public interest groups, as well as 105 scientists, we investigated actors’ intentions to point out the scientific uncertainty of biotechnological research in their public communications. The different groups of actors’ intentions to mention uncertain aspects of biotechnological research in public are guided by different rationales. Scientists and company representatives’ intentions to point out uncertainty are strengthened by their hope to promote biotechnological research and weakened by their fear to increase public criticism. Public interest groups’ intentions are strengthened by their hope to increase public criticism and are weakened by their fear to promote biotechnological research. Representatives of government agencies are predominantly influenced by their will to do justice to their organizations’ interests.
Based on 21 individual case studies, this article inventories the ways journalism deals with scientific uncertainty. The study identifies the decisions that impact a journalist’s perception of a truth claim as unambiguous or ambiguous and the strategies to deal with uncertainty that arise from this perception. Key for understanding journalistic action is the outcome of three evaluations: What is the story about? How shall the story be told? What type of story is it? We reconstructed the strategies to overcome journalistic decision-making uncertainty in those cases in which they perceived scientific contingency as a problem. Journalism deals with uncertainty by way of omission, by contrasting the conflicting messages or by acknowledging the problem via the structure or language. One finding deserves particular mention: The lack of focus on scientific uncertainty is not only a problem of how journalists perceive and communicate but also a problem of how science communicates.
The scientific journal Nature, published weekly since 1869, serves as an excellent case study in visual communication. While journals are becoming increasingly specialist, Nature remains firmly multidisciplinary; and unlike many scientific journals, it contains original journalism, opinion pieces, and expert analysis in addition to peer-reviewed research papers. This variety of content types–covering an extensive range of scientific disciplines–translates into a wide and varied audience, and the need to employ an equally wide variety of communication styles.
For example, a research paper may employ technical language to communicate to a highly specialized audience in that field, whereas a news story on the same subject will explain the science to an educated lay audience, often adding a wider context and stripping out acronyms. Each type of piece will use a communication approach tailored for its intended audience.
This is true for visual content as well: the intended audience of a scientific figure, illustration or data visualization will determine the design approach to that visual. At Nature, given the high volume of content plus high quality standards, this process is applied in a fairly systematic way, using a framework to guide creative decision-making. That framework is described here, along with a discussion of best practices for the design of research figures and graphics by context.
In this article, we study the evolution of opinion genres regarding climate change in three Spanish newspapers (El País, El Mundo, and ABC). Analyzing the op-ed articles in these newspapers, we observe a significant change in the evolution of opinion. While denialism was very present in conservative press in 2007, 7 years later it is almost absent from El Mundo, and its presence in ABC is much lower and inactive: this shows that scientific consensus has prevailed over time and Spanish denialism has weakened, exclusively supported by political arguments by the most conservative parties.
We report on the attitudes and ideas developed by students from three distinct school groups to a science show about sound. We addressed two research questions: (1) How do the students compare with respect to their (a) attitudes to the sound show and to science in general and (b) changes in conceptual understanding as a result of the show and (2) what changes could be made to the show, and to science shows in general, that would be sensitive to the cultural and language differences of the groups? These were addressed by multiple-choice, pre- and post-tests comprising both attitudinal and conceptual questions. Our results pointed to a common enjoyment of the show but a different understanding of concepts and consequent learning, which suggest that science shows (and science teaching) need to be adjusted to accommodate different cultural groups for maximum impact.
This article uses data from the US General Social Survey to examine the relationship between gender and support for different forms of cultural authority. An analysis of public attitudes about expert advisers and elected officials involved in policy decisions related to science reveals that women assign more influence than men to experts in decisions about global warming and stem cell research but not genetically modified food. In contrast, men assign more influence than women to elected leaders across policy domains. Importantly, gender differences in support for expert advisers and elected leaders are independent of variation in more general attitudes about science and politics. Overall, this article suggests that there are underlying differences in men’s and women’s attitudes about cultural authority and it highlights the importance of gender in understanding the political legitimacy of scientists in the United States.
Fictional television shows and films convey cultural assumptions about scientists and the research enterprise. But how do these forms of entertainment portray medical research participants? We sampled 65 television shows and films released between 2004 and 2014 to determine the ways in which medical research and human participants are represented in popular media. We found that research participants are largely represented as White, male, and lower or working class and that 40% of the participants depicted in these fictional accounts were seeking financial compensation, 34% were hoping for a therapeutic benefit, and 15% were coerced into participation. Regardless of participant motivation, media representations tended to portray a negative outcome of medical research. Interpreting the themes in these media, we argue that these fictional portrayals might provide the public with valuable representations of medical research, especially in terms of risks to research participants, scientific failure, and researchers’ conflicts of interest.
Several studies provide evidence of the role of written communication in influencing public perception towards genetically modified organisms, whereas visual communication has been sparsely investigated. This article aims to evaluate the exposure of the Italian population to scary genetically modified organism–related images. A set of 517 images collected through Google are classified considering fearful attributes, and an index that accounts for the scary impact of these images is built. Then, through an ordinary least-squares regression, we estimate the relationship between the Scary Impact Index and a set of variables that describes the context in which the images appear. The results reveal that the first (and most viewed) Google result images contain the most frightful contents. In addition, the agri-food sector in Italy is strongly oriented towards offering a negative representation of genetically modified organisms. Exposure to scary images could be a factor that affects the negative perception of genetically modified organisms in Italy.
This article explores the origins and ideology of classical crowd psychology, a body of theory reflected in contemporary popularised understandings such as of the 2011 English ‘riots’. This article argues that during the nineteenth century, the crowd came to symbolise a fear of ‘mass society’ and that ‘classical’ crowd psychology was a product of these fears. Classical crowd psychology pathologised, reified and decontextualised the crowd, offering the ruling elites a perceived opportunity to control it. We contend that classical theory misrepresents crowd psychology and survives in contemporary understanding because it is ideological. We conclude by discussing how classical theory has been supplanted in academic contexts by an identity-based crowd psychology that restores the meaning to crowd action, replaces it in its social context and in so doing transforms theoretical understanding of ‘riots’ and the nature of the self.
This article explores science journalism in the context of the media competition for readers’ attention. It offers a qualitative stylistic perspective on how popular journalism colonizes science communication. It examines a sample of 400 headlines collected over the period of 15 months from the ranking of five ‘most-read’ articles on the website of the international magazine New Scientist. Dominant lexical properties of the sample are first identified through frequency and keyness survey and then analysed qualitatively from the perspective of the stylistic projection of newsworthiness. The analysis illustrates various degrees of stylistic ‘hybridity’ in online popularization of scientific research. Stylistic patterns that celebrate, domesticate or personalize science coverage (characteristic of popular journalism) are intertwined with devices that foreground tentativeness, precision and informativeness (characteristic of science communication). The article reflects on the implications of including various proportions of academic and popular styles in science journalism.
In this article, we analyse a 2013 press conference hosting the world’s first tasting of a laboratory grown hamburger. We explore this as a media event: an exceptional performative moment in which common meanings are mobilised and a connection to a shared centre of reality is offered. We develop our own theoretical contribution – the promotional public – to characterise the affirmative and partial patchwork of carefully selected actors invoked during the burger tasting. Our account draws on three areas of analysis: interview data with the scientists who developed the burger, media analysis of the streamed press conference itself and media analysis of social media during and following the event. We argue that the call to witness an experiment is a form of promotion and that such promotional material also offers an address that invokes a public with its attendant tensions.
Whether people blindly trust experts on all occasions or whether they evaluate experts’ views and question them if necessary is a vital question. This study investigates associations of human values with the readiness to question experts’ views and one’s reasons for not disagreeing with experts among randomly sampled Finns. Readiness to question experts’ views and one’s reasons for not disagreeing were inferred from self-reported written accounts. Value priorities were measured with Schwartz et al.’s Portrait Values Questionnaire and Wach and Hammer’s items concerning rational and non-rational truth. The results showed that after adjusting for the effects of age, sex and education, the values of power and rational truth were positively associated, whereas the values of security, conformity and tradition were negatively associated with readiness to question experts’ views. Furthermore, the analysis indicated that the reasons for not disagreeing with experts were related to individual factors, situational factors, social risks and views about experts.
Public perceptions of the climate debate predominantly frame the key actors as climate scientists versus sceptical voices; however, it is unclear why climate scientists and sceptical voices choose to participate in this antagonistic and polarised public battle. A narrative interview approach is used to better understand the underlying rationales behind 22 climate scientists’ and sceptical voices’ engagement in the climate debate, potential commonalities, as well as each actor’s ability to be critically self-reflexive. Several overlapping rationales are identified including a sense of duty to publicly engage, agreement that complete certainty about the complex assemblage of climate change is unattainable and that political factors are central to the climate debate. We argue that a focus on potential overlaps in perceptions and rationales as well as the ability to be critically self-reflexive may encourage constructive discussion among actors previously engaged in purposefully antagonistic exchange on climate change.
In this article, we focus on a key strategic objective of scientific organizations: maintaining the trust of the public. Using data from a nationally representative survey of American adults (n = 1510), we assess the extent to which demographic factors and political ideology are associated with citizens’ trust in general science and climate science research conducted by US federal agencies. Finally, we test whether priming individuals to first consider agencies’ general science research influences trust in their climate science research, and vice versa. We found that federal agencies’ general science research is more trusted than their climate science research—although a large minority of respondents did not have an opinion—and that political ideology has a strong influence on public trust in federal scientific research. We also found that priming participants to consider general scientific research does not increase trust in climate scientific research. Implications for theory and practice are discussed.
Tracing its historical trajectories, this article explores the preoccupation with accuracy in science communication research and explores the resurgence in the present century of concerns about accuracy, balance and impartiality in public communication of science. It is argued that many of the original insights from news and journalism research are still relevant and important if re-formulated in constructionist terms about voice, access and claims-making, and asking, in whose interest? Key to this is also the recognition of a radically changing – technologically, economically and professionally – media and communications environment, with implications for science journalism and a very different dynamic regarding the range and type of actors involved in discursively constructing opinions and information about controversial science and expertise. The article concludes with proposals for future emphases and directions in research broadly concerned with accuracy in science communication.
Studies on scientists’ practices of public engagement have pointed to variations between disciplines. If variations at the individual level are reflected at the institutional level, then research institutes in Social Sciences (and Humanities) should perform higher in public engagement and be more involved in dialogue with the public. Using a nearly complete sample of research institutes in Portugal 2014 (n = 234, 61% response rate), we investigate how public engagement varies in intensity, type of activities and target audiences across scientific areas. Three benchmark findings emerge. First, the Social Sciences and the Humanities profile differently in public engagement highlighting the importance of distinguishing between these two scientific areas often conflated in public engagement studies. Second, the Social Sciences overall perform more public engagement activities, but the Natural Sciences mobilise more effort for public engagement. Third, while the Social Sciences play a greater role in civic public engagement, the Natural Sciences are more likely to perform educational activities. Finally, this study shows that the overall size of research institutes, available public engagement funding and public engagement staffing make a difference in institutes’ public engagement.
Societal adaptation to flooding is a critical component of contemporary flood policy. Using content analysis, this article identifies how two major flooding episodes (2009 and 2014) are framed in the Irish broadsheet news media. The article considers the extent to which these frames reflect shifts in contemporary flood policy away from protection towards risk management, and the possible implications for adaptation to living with flood risk. Frames help us make sense of the social world, and within the media, framing is an essential tool for communication. Five frames were identified: flood resistance and structural defences, politicisation of flood risk, citizen as risk manager, citizen as victim and emerging trade-offs. These frames suggest that public debates on flood management do not fully reflect shifts in contemporary flood policy, with negative implications for the direction of societal adaptation. Greater discussion is required on the influence of the media on achieving policy objectives.
Public debates about socio-scientific issues (e.g. climate change or violent video games) are often accompanied by attacks on the reputation of the involved scientists. Drawing on the social identity approach, we report a minimal group experiment investigating the conditions under which scientists are perceived as non-prototypical, non-reputable, and incompetent. Results show that in-group affirming and threatening scientific findings (compared to a control condition) both alter laypersons’ evaluations of the study: in-group affirming findings lead to more positive and in-group threatening findings to more negative evaluations. However, only in-group threatening findings alter laypersons’ perceptions of the scientists who published the study: scientists were perceived as less prototypical, less reputable, and less competent when their research results imply a threat to participants’ social identity compared to a non-threat condition. Our findings add to the literature on science reception research and have implications for understanding the public engagement with science.
Using the immediate release of the Working Group 1 Summary for Policymakers of the Intergovernmental Panel on Climate Change Fifth Assessment Report as a case study, this article seeks to describe what type of actors were most active during the summary release, the substance of the most propagated tweets during the summary release, and the media sources that attracted the most attention during the summary release. The results from the study suggest that non-elite actors, such as individual bloggers and concerned citizens, accounted for the majority of the most propagated tweets in the sample. This study also finds that the majority of the most propagated tweets in the sample focused on public understanding of the report. Finally, while mainstream media sources were the most frequently discussed media sources, a number of new media and science news and information sources compete for audience attention.
Public awareness and utilization of assisted reproductive technology has been increasing, but little is known about changes in ethical concerns over time. The National Survey of Fertility Barriers, a national, probability-based sample of US women, asked 2031 women the same set of questions about ethical concerns regarding six reproductive technologies on two separate occasions approximately 3 years apart. At Wave 1 (2004–2007), women had more concerns about treatments entailing the involvement of a third party than about treatments that did not. Ethical concerns declined between Wave 1 and Wave 2, but they declined faster for treatments entailing the involvement of a third party. Ethical concerns declined faster for women with greater levels of concern at Wave 1. Initial ethical concerns were higher, and there was less of a decline in ethical concerns for women with higher initial levels of religiosity.
Science journalists are responsible for the mass media’s representation of life sciences (e.g. biotechnology, genetics, and nanotechnology) and for the depiction of research findings in these areas as more scientifically (un)certain. Although researchers have determined that the representational styles of scientific evidence vary among science journalists, the reasons for these differences have not yet been fully investigated. Against this background, for the first time, the present study applies a reasoned action approach and investigates the predictors of the journalistic intention to represent scientific uncertainty, using computer-assisted telephone interviews with a representative sample of German science journalists (n = 202). The results indicate that beliefs about the coverage of other media, perceptions regarding scientific uncertainty of the main field of coverage, perceived expectations of the audience, past behavior, and gender were the predictors that most strongly affected the journalists’ intention to represent life sciences as more scientifically uncertain.
Public engagement with science and technology is now widely used in science policy and communication. Touted as a means of enhancing democratic discussion of science and technology, analysis of public engagement with science and technology has shown that it is often weakly tied to scientific governance. In this article, we suggest that the notion of capacity building might be a way of reframing the democratic potential of public engagement with science and technology activities. Drawing on literatures from public policy and administration, we outline how public engagement with science and technology might build citizen capacity, before using the notion of capacity building to develop five principles for the design of public engagement with science and technology. We demonstrate the use of these principles through a discussion of the development and realization of the pilot for a large-scale public engagement with science and technology activity, the Futurescape City Tours, which was carried out in Arizona in 2012.
Understanding public priorities for biobanks is vital for maximising utility and efficiency of genetic research and maintaining respect for donors. This research directly assessed the relative importance the public place on different expectations of biobanks. Quantitative and qualitative results from a national sample of 800 Australians revealed that the majority attributed more importance to protecting privacy and ethical conduct than maximising new healthcare benefits, which was in turn viewed as more important than obtaining specific consent, benefit sharing, collaborating and sharing data. A latent class analysis identified two distinct classes displaying different patterns of expectations. One placed higher priority on behaviours that respect the donor (n = 623), the other on accelerating science (n = 278). Additional expectations derived from qualitative data included the need for biobanks to be transparent and to prioritise their research focus, educate the public and address commercialisation.
The study of European attitudes toward biotechnologies underlines a situation that is relatively contrasting in Europe. However, as different effects of time can influence the social attitudes (a life-cycle effect, a generational effect, and an exogenous temporal effect potentially affecting the entire population), an appropriate methodology should be used. To this end, age-period-cohort-country models have thus been estimated based on Eurobarometer data from 1991 onward. Applied to different data subsets, these models give similar results underlining the importance of the life-cycle effects as well as the heterogeneity of the link between political affiliation and biotechnologies attitudes across the European countries.
Several studies conducted in Western democracies have indicated that men continue to be overrepresented and women underrepresented as experts in the media. This article explores the situation in Finland, a progressive and ‘female-friendly’ Nordic country with highly educated women who are widely present in the job market. The analysis is based on three sets of research data featuring a wide set of media data, a survey and interviews. This study reveals that public expertise continues to be male dominated in Finland: less than 30% of the experts interviewed in the news media are women. While the distribution of work and power in the labour market may explain some of the observed gender gap, journalistic practices and a masculine tradition of public expertise are likely to play a role as well.
Echoing the anti-pollution and resource conservation campaigns in the United States in the early-to-mid-twentieth century, some scholars advocate mobilising support for environmental issues by harnessing the notion of environmental patriotism. Taking action to reduce the impact of global warming has also been cast as a patriotic cause. Drawing upon quantitative data from a recent national survey, we examine the link between patriotism and environmental attitudes in Australia, focussing upon climate change. We find that patriotism has a largely neutral association with concern over environmental issues, with the exception of climate change and, to a lesser extent, wildlife preservation. Expressing concern over climate change appears to be unpatriotic for some Australians. Even after controlling for political party identification and other important correlates of environmental issue concerns, patriots are less likely than others to prioritise climate change as their most urgent environmental issue and less likely to believe that climate change is actually occurring.
Controversy in science news accounts attracts audiences and draws attention to important science issues. But sometimes covering multiple sides of a science issue does the audience a disservice. Counterbalancing a truth claim backed by strong scientific support with a poorly backed argument can unnecessarily heighten audience perceptions of uncertainty. At the same time, journalistic norms often constrain reporters to "get both sides of the story" even when there is little debate in the scientific community about which truth claim is most valid. In this study, we look at whether highlighting the way in which experts are arrayed across truth claims—a strategy we label "weight-of-evidence reporting"—can attenuate heightened perceptions of uncertainty that can result from coverage of conflicting claims. The results of our study suggest weight-of-evidence strategies can indeed play a role in reducing some of the uncertainty audiences may perceive when encountering lop-sided truth claims.
Following up on suggestions that attitudes toward science are multi-dimensional, we analyze nationally representative survey data collected in the United States in 2014 (N = 2006), and demonstrate the existence of a science confidence gap: some people place great trust in scientific methods and principles, but simultaneously distrust scientific institutions. This science confidence gap is strongly associated with level of education: it is larger among the less educated than among the more educated. We investigate explanations for these educational differences. Whereas hypotheses deduced from reflexive-modernization theory do not pass the test, those derived from theorizing on the role of anomie are corroborated. The less educated are more anomic (they have more modernity-induced cultural discontents), which not only underlies their distrust in scientific institutions, but also fuels their trust in scientific methods and principles. This explains why this science confidence gap is most pronounced among the less educated.
Reports of unidentified flying objects and alien encounters have sparked amateur research (ufology), government investigations, and popular interest in the subject. Historically, however, scientists have generally greeted the topic with skepticism, most often dismissing ufology as pseudoscience and believers in unidentified flying objects and aliens as irrational or abnormal. Believers, in turn, have expressed doubts about the accuracy of academic science. This study examines the historical sources of the mutual mistrust between ufologists and scientists. It demonstrates that any science doubt surrounding unidentified flying objects and aliens was not primarily due to the ignorance of ufologists about science, but rather a product of the respective research practices of and relations between ufology, the sciences, and government investigative bodies.
This article presents a study of the content, use of sources and information sharing about climate change analysing over 60,000 tweets collected using a random week sample. We discuss the potential for studying Twitter as a communicative space that is rich in different types of information and presents both new challenges and opportunities. Our analysis combines automatic thematic analysis, semantic network analysis and text classification according to psychological process categories. We also consider the media ecology of tweets and the external web links that users shared. In terms of content, the network of topics uncovered presents a multidimensional discourse that accounts for complex causal links between climate change and its consequences. The media ecology analysis revealed a narrow set of sources with a major role played by traditional media and that emotionally arousing text was more likely to be shared.
When the Fukushima accident occurred in March 2011, Finland was at the height of a nuclear renaissance, with the Government’s decision-in-principle in 2010 to allow construction of two new nuclear reactors. This article examines the nuclear power debate in Finland after Fukushima. We deploy the concepts of (de)politicisation and hyperpoliticisation in the analysis of articles in the country’s main newspaper. Our analysis indicates that Finnish nuclear exceptionalism manifested in the safety-related depoliticising and the nation’s prosperity-related hyperpoliticisation arguments of the pro-nuclear camp. The anti-nuclear camp used politicisation strategies, such as economic arguments, to show the unprofitability of nuclear power. The Fukushima accident had a clear effect on Finnish nuclear policy: the government programme of 2011 excluded the nuclear new build. However, in 2014 the majority of Parliament again supported nuclear power. Hence, the period after Fukushima until 2014 could be described as continued but undermined loyalty to nuclear power.
This study addresses the influence of popular media on how young children perceive science and the work of scientists. Using an adapted version of the Draw-A-Scientist Test, 15 classes of fourth graders (9–10 years old) at three different schools in Singapore were sampled (n = 266). The students’ drawings as well as their identification of three sources from which they obtained inspiration for their drawings were analyzed. Our results showed a strong relationship between students’ drawings of scientists and their reported sources of inspiration. The results suggest that popular media play a large role in shaping how young children view scientists.
Skepticism toward climate change has a long tradition in the United States. We focus on mass media as the conveyors of the image of climate change and ask: Is climate change skepticism still a characteristic of US print media coverage? If so, to what degree and in what form? And which factors might pave the way for skeptics entering mass media debates? We conducted a quantitative content analysis of US print media during one year (1 June 2012 to 31 May 2013). Our results show that the debate has changed: fundamental forms of climate change skepticism (such as denial of anthropogenic causes) have been abandoned in the coverage, being replaced by more subtle forms (such as the goal to avoid binding regulations). We find no evidence for the norm of journalistic balance, nor do our data support the idea that it is the conservative press that boosts skepticism.
In a short period of time, climate ‘geoengineering’ has been added to the list of technoscientific issues subject to deliberative public engagement. Here, we analyse this rapid trajectory of publicization and explore the particular manner in which the possibility of intentionally altering the Earth’s climate system to curb global warming has been incorporated into the field of ‘public engagement with science’. We describe the initial framing of geoengineering as a singular object of debate and subsequent attempts to ‘unframe’ the issue by placing it within broader discursive fields. The tension implicit in these processes of structured debate – how to turn geoengineering into a workable object of deliberation without implying a commitment to its reality as a policy option – raises significant questions about the role of ‘public engagement with science’ scholars and methods in facilitating public debate on speculative technological futures.
Synthetic biology will probably have a high impact on a variety of fields, such as healthcare, environment, biofuels, agriculture, and so on. A driving theme in European research policy is the importance of maintaining public legitimacy and support. Media can influence public attitudes and are therefore an important object of study. Through qualitative content analysis, this study investigates the press coverage of synthetic biology in the major Nordic countries between 2009 and 2014. The press coverage was found to be event-driven and there were striking similarities between countries when it comes to framing, language use, and treated themes. Reporters showed a marked dependence on their sources, mainly scientists and stakeholders, who thus drives the media agenda. The media portrayal was very positive, with an optimistic look at future benefits and very little discussion of possible risks.
This article highlights how African men and women in South Africa account for the plausibility of alternative beliefs about the origins of HIV and the existence of a cure. This study draws on the notion of a "street-level epistemology of trust"—knowledge generated by individuals through their everyday observations and experiences—to account for individuals’ trust or mistrust of official claims versus alternative explanations about HIV and AIDS. Focus group respondents describe how past experiences, combined with observations about the power of scientific developments and perceptions of disjunctures in information, fuel their uncertainty and skepticism about official claims. HIV prevention campaigns may be strengthened by drawing on experiential aspects of HIV and AIDS to lend credibility to scientific claims, while recognizing that some doubts about the trustworthiness of scientific evidence are a form of skeptical engagement rather than of outright rejection.
As linguists, we are interested in the way uncertainty, understood as a range of epistemic qualities related to not knowing, is dealt with linguistically in communicative contexts involving scientists, the mass media and the public. One of our central theses is that uncertainty in journalistic texts is not only reflected at different linguistic levels but that it also has various rhetorical functions. Through close analysis of a German newspaper article about geo-engineering, we show which specific linguistic forms, categories and structures are used when dealing with uncertainty, and which rhetorical functions of uncertainty are identifiable in the text. We conclude from our analysis that a ‘language of (un-)certainty’ is always highly context sensitive, meaning that the linguistic resources used to express uncertainty are both multifaceted and multifunctional.
High-volume hydraulic fracturing, a drilling simulation technique commonly referred to as "fracking," is a contested technology. In this article, we explore discourse over hydraulic fracturing and the shale industry on the social media platform Twitter during a period of heightened public contention regarding the application of the technology. We study the relative prominence of negative messaging about shale development in relation to pro-shale messaging on Twitter across five hashtags (#fracking, #globalfrackdown, #natgas, #shale, and #shalegas). We analyze the top actors tweeting using the #fracking hashtag and receiving @mentions with the hashtag. Results show statistically significant differences in the sentiment about hydraulic fracturing and shale development across the five hashtags. In addition, results show that the discourse on the main contested hashtag #fracking is dominated by activists, both individual activists and organizations. The highest proportion of tweeters, those posting messages using the hashtag #fracking, were individual activists, while the highest proportion of
In an attempt to qualify changes to science news reporting due to the impact of the Internet, we studied all science news articles published in Danish national newspapers in a November week in 1999 and 2012, respectively. We find the same amount of science coverage, about 4% of the total news production, in both years, although the tabloids produce more science news in 2012. Online science news also received high priority. Journalists in 2012 more often than in 1999 make reference to scientific journals and cite a wider range of journals. Science news in 2012 is more international and politically oriented than in 1999. Based on these findings, we suggest that science news, due partly to the emergence of online resources, is becoming more diverse and available to a wider audience. Science news is no longer for the elite but has spread to virtually everywhere in the national news system.
Cochlear Implantation is now regarded as the most successful medical technology. It carries promises to provide deaf/hearing impaired individuals with a technological sense of hearing and an access to participate on a more equal level in social life. In this article, we explore the adoption of cochlear implantations among Danish users in order to shed more light on their social and political implications. We situate cochlear implantation in a framework of new life science advances, politics, and user experiences. Analytically, we draw upon the notion of social imaginary and explore the social dimension of life science through a notion of public politics adopted from the political theory of John Dewey. We show how cochlear implantation engages different social imaginaries on the collective and individual levels and we suggest that users share an imaginary of being "wired to freedom" that involves new access to social life, continuous communicative challenges, common practices, and experiences. In looking at their lives as "wired to freedom," we hope to promote a wider spectrum of civic participation in the benefit of future life science developments within and beyond the field of Cochlear Implantation. As our empirical observations are largely based in the Scandinavian countries (notably Denmark), we also provide some reflections on the character of the technology-friendly Scandinavian welfare states and the unintended consequences that may follow in the wake of rapid technology implementation of life science in society.
This article explores the importance of issue politicisation and mediation for the reporting of climate change in UK elite newspapers. Specifically, this investigates how journalistic logic mediates political framing to produce commentaries on and discussion about climate change in the news. In analysing elite newspaper coverage over time in this case, the article shows that (1) various frames introduce the issue as a legitimate problem within coverage and that (2) the news stories these inform are opened to specific commentaries according to ‘elite journalistic logic’. This configuration of coverage orders the speaking opportunities of established voices of science, politics and industry as well as those less established voices that enter to explain and qualify these elite accounts. The article concludes that the ingrained combination of issue politicisation and journalistic logic observed here will likely shape future elite reporting and those voices that it will include.
Expert disputes can present laypeople with several challenges including trying to understand why such disputes occur. In an online survey of the US public, we used a psychometric approach to elicit perceptions of expert disputes for 56 forecasts sampled from seven domains. People with low education, or with low self-reported topic knowledge, were most likely to attribute disputes to expert incompetence. People with higher self-reported knowledge tended to attribute disputes to expert bias due to financial or ideological reasons. The more highly educated and cognitively able were most likely to attribute disputes to natural factors, such as the irreducible complexity and randomness of the phenomenon. Our results show that laypeople tend to use coherent—albeit potentially overly narrow—attributions to make sense of expert disputes and that these explanations vary across different segments of the population. We highlight several important implications for scientists, risk managers, and decision makers.
Public communication initiatives play a part in placing complicated scientific claims in citizen-consumers’ everyday contexts. Lay reactions to scientific claims framed in public communication, and attempts to engage citizens, have been important subjects of discussion in the literatures of public understanding and public engagement with science. Many of the public communication initiatives, however, address lay people as consumers rather than citizens. This creates specific challenges for understanding public engagement with science and scientific citizenship. The article compares five different understandings of the relations between citizen-consumers and public issue communication involving science, where the first four types are widely represented in the Public Understanding of Science discussions. The fifth understanding is a practice theoretical perspective. The article suggests how the public understanding of and engagement in science literature can benefit from including a practice theoretical approach to research about mundane science use and public engagement.
While the quality of environmental science journalism has been the subject of much debate, a widely accepted benchmark to assess the quality of coverage of environmental topics is missing so far. Therefore, we have developed a set of defined criteria of environmental reporting. This instrument and its applicability are tested in a newly established monitoring project for the assessment of pieces on environmental issues, which refer to scientific sources and therefore can be regarded as a special field of science journalism. The quality is assessed in a kind of journalistic peer review. We describe the systematic development of criteria, which might also be a model procedure for other fields of science reporting. Furthermore, we present results from the monitoring of 50 environmental reports in German media. According to these preliminary data, the lack of context and the deficient elucidation of the evidence pose major problems in environmental reporting.
Science press officers can play an integral role in helping promote expectations and hype about biomedical research. Using this as a starting point, this article draws on interviews with 10 UK-based science press officers, which explored how they view their role as science reporters and as generators of expectations. Using Goodwin’s notion of ‘professional vision’, we argue that science press officers have a specific professional vision that shapes how they produce biomedical press releases, engage in promotion of biomedical research and make sense of hype. We discuss how these insights can contribute to the sociology of expectations, as well as inform responsible science communication.
Publicly funded broadcasters with a track record in science programming would appear ideally placed to represent climate change to the lay public. Free from the constraints of vested interests and the economic imperative, public service providers are better equipped to represent the scientific, social and economic aspects of climate change than commercial media, where ownership conglomeration, corporate lobbyists and online competition have driven increasingly tabloid coverage with an emphasis on controversy. This prime-time snapshot of the Australian Broadcasting Corporation’s main television channel explores how the structural/rhetorical conventions of three established public service genres – a science programme, a documentary and a live public affairs talk show – impact on the representation of anthropogenic climate change. The study findings note implications for public trust, and discuss possibilities for innovation in the interests of better public understanding of climate change.
This examination of the mediation strategies of a very popular factual science comic strip series from the 1960s and 1970s illustrates, in this case by highlighting the ways in which women were targeted as an audience, that science popularisations are always political. For that reason, they should not be evaluated merely in terms of scientific accuracy. I demonstrate tensions between the dissemination model of communication used in the distribution of science popularisations, on the one hand, with the advocacy of a dialogue model in their content, on the other.
This study examines non-editorial news coverage in leading US newspapers as a source of ideological differences on climate change. A quantitative content analysis compared how the threat of climate change and efficacy for actions to address it were represented in climate change coverage across The New York Times, The Wall Street Journal, The Washington Post, and USA Today between 2006 and 2011. Results show that The Wall Street Journal was least likely to discuss the impacts of and threat posed by climate change and most likely to include negative efficacy information and use conflict and negative economic framing when discussing actions to address climate change. The inclusion of positive efficacy information was similar across newspapers. Also, across all newspapers, climate impacts and actions to address climate change were more likely to be discussed separately than together in the same article. Implications for public engagement and ideological polarization are discussed.
The prospect of fracking in the United Kingdom has been accompanied by significant public unease. We outline how the policy debate is being framed by UK institutional actors, finding evidence of a dominant discourse in which the policy approach is defined through a deficit model of public understanding of science and in which a technical approach to feasibility and safety is deemed as sufficient grounds for good policymaking. Deploying a deliberative focus group methodology with lay publics across different sites in the north of England, we find that these institutional framings are poorly aligned with participants’ responses. We find that unease regularly overflows the focus on safety and feasibility and cannot be satisfactorily explained by a lack of understanding on the part of participants. We find that scholarship from science and technology studies productively elucidates our participants’ largely sceptical positions, and orientates strategies for responding to them more effectively.
Biotechnological innovations prompt a range of societal responses that demand understanding. Research has shown such responses are shaped by individuals’ cultural worldviews. We aim to demonstrate how the Integrative Worldview Framework (IWF) can be used for analyzing perceptions of biotechnology, by reviewing (1) research on public perceptions of biotechnology and (2) analyses of the stakeholder-debate on the bio-based economy, using the Integrative Worldview Framework (IWF) as analytical lens. This framework operationalizes the concept of worldview and distinguishes between traditional, modern, and postmodern worldviews, among others. Applied to these literatures, this framework illuminates how these worldviews underlie major societal responses, thereby providing a unifying understanding of the literature on perceptions of biotechnology. We conclude the IWF has relevance for informing research on perceptions of socio-technical changes, generating insight into the paradigmatic gaps in social science, and facilitating reflexive and inclusive policy-making and debates on these timely issues.
People’s attitudes toward climate change differ, and these differences may correspond to distinct patterns of media use and information seeking. However, studies extending analyses of attitude types and their specific media diets to countries beyond the United States are lacking. We use a secondary analysis of survey data from Germany to identify attitudes toward climate change among the German public and specify those segments of the population based on their media use and information seeking. Similar to the Global Warming’s Six Americas study, we find distinct attitudes (Global Warming’s Five Germanys) that differ in climate change–related perceptions as well as in media use and communicative behavior. These findings can help tailor communication campaigns regarding climate change to specific audiences.
Based on a literature review on factors that explain media effects and previous findings on media coverage and public opinion on nuclear power, this article examines the effects of Fukushima on media coverage and public opinion in Germany in two studies. The first study uses content analysis data to analyse changes in media coverage, and the second one is based on panel survey data to examine attitude changes on an individual level. The results of both studies show changes in media coverage and public opinion on nuclear power. Furthermore, the second study reveals that individual attitude changes cannot necessarily be explained by the same factors as the distribution of attitudes.
Research suggests that public figures can play an influential role in forming public opinion; yet, little research has experimentally tested the efficacy of public figures on the cognitive formation of boundaries. Using an experiment embedded within a nationally representative survey, we examine how two science popularizers, Francis Collins and Richard Dawkins, influence perceptions regarding the boundaries between religion and science. We find that learning of Dawkins does not influence people’s perceptions of the religion–science relationship, while learning of Collins shifts respondents toward a collaborative view of religion and science. Findings suggest that figures with unexpected views might be more effective in changing conceptual boundaries.
The use of animals in scientific research represents an interesting case to consider in the context of the contemporary preoccupation with transparency and openness in science and governance. In the United Kingdom, organisations critical of animal research have long called for more openness. More recently, organisations involved in animal research also seem to be embracing transparency discourses. This article provides a detailed analysis of publically available documents from animal protection groups, the animal research community and government/research funders. Our aim is to explore the similarities and differences in the way transparency is constructed and to identify what more openness is expected to achieve. In contrast to the existing literature, we conclude that the slipperiness of transparency discourses may ultimately have transformative implications for the relationship between science and society and that contemporary openness initiatives might be sowing the seeds for change to the status quo.
This article is based on the premise that journalists play an important role as mediators of scientific information and their interpretations of climate change influence media debates and public opinion. The study maps the minds of climate journalists from five different countries (Germany, India, Switzerland, the United Kingdom, and the United States) and different types of leading media outlets. It identifies five cognitive frames that vary between attributing the responsibility for climate change to lobbying and national interests, blaming consumerist culture and the capitalist system, and expressing technological optimism. The study provides evidence for the emergence of a sustainability frame, indicates a "blame game" between industrialized countries and emerging economies, and shows the demand for a global ecological discourse. Finally, it explores how individual factors such as specialization, professional aims, and political alignment correlate with the cognitive frames of journalists.
This article charts the development of a label that appeared early on in Australian debates on climate change, namely ‘greenhouse sceptics’. We explore who uses the label, for what purposes and with which effects, and how this label may contribute to the development of social representations in the climate debate. Our findings show that over the last 25 years, ‘greenhouse sceptic’ has been used by journalists and climate scientists to negativize those criticizing mainstream climate science, but that it has also been used, even embraced, by Australian climate sceptics to label themselves in order to construct a positive identity modelled on celebrity sceptics in the United States. We found that the label was grounded in religious metaphors that frame mainstream science as a catastrophist and alarmist religious cult. Overall, this article provides detailed insights into the genealogy of climate scepticism in a particular cultural and historical context.
This article examines the current state of science coverage in German print media. It deals with the following questions: (1) how the main characteristics of science journalism can be described, (2) whether there is a difference between various scientific fields, and (3) how different definitions of science journalism lead to differing findings. Two forms of science coverage were analyzed in a standardized, two-part content analysis of German newspapers (N = 1730 and N = 1640). The results show a significant difference between a narrow and a broad definition of science journalism. In the classic understanding, science journalism is prompted by scientific events and is rather noncritical. Science coverage in a broad sense is defined by a wider range of journalistic styles, driven by non-scientific events, and with a focus on the statements of scientific experts. Furthermore, the study describes the specific role of the humanities and social sciences in German science coverage.
Studies on experts’ understanding of the public have mainly focused on the views of scientists. We add to the literature on constructions of the public by analyzing the views of decision-makers, professional science communicators and scientists involved in ‘space’ communication on the public and public participation in policy. Findings show that contextual situations and roles determine the way the public is conceptualised: the public is sophisticated and knowledgeable to participate in space activities/citizen science, but in matters of policy, a gullible image of the public is brought up. Despite the democratic talk on participation, practitioners delimited public involvement in policy in some way or other to protect their own power and decision-making capabilities. This conception of the public competes with the stated aims of scientific and political institutions for public engagement and the substantive value of public participation, leaving a limited role for the public in space policymaking.
National income produces mixed impacts on public environmental concern. In a cross-national survey, environmental concern was measured in terms of propensity to act and environmental risk perception. Results of a multilevel regression analysis show that these two measures respond to gross domestic product per capita in opposite ways. Citizens of advanced industrial countries are more likely than those of lower-income countries to contribute to environmental protection. However, they are less likely to see the harmful impacts on the environment as very dangerous. Using an indicator of national adaptive capacity, this article demonstrates that environmental risk perception is a function of a country’s estimated capacity for coping with condition changes. The stronger sense of collective security among citizens of wealthier nations offers a possible explanation for the negative effects of national income. These results indicate the complex relationship between development and public environmental concern across countries.
This article examines how residents in Natura 2000 sites in Southern Portugal ‘imagine themselves’ as publics participating in biodiversity conservation. Through nine focus groups (n = 49) it seeks to understand whether and how these self-imaginations reproduce and/or resist experts’ highly shared, hegemonic, representations across two dimensions: the epistemic and the normative. Analysis of the groups’ discussions shows that (1) reproduction is clearer in the normative dimension, conveyed through discursive formats that place ‘people’ as its actor and exempt the Ego from it; (2) resistance is clearer in the epistemic dimension, relying on vibrant claims of local knowledge, yet it can be maintained as hidden discourse; (3) the forms of reproduction or resistance that emerged were hybrid ones; and (4) self-imaginations are more fragmented and negative in normative matters and more unified and positive in epistemic matters. We discuss how these findings help understand how hegemonic representations are maintained/resisted in enduring public–expert relations.
Public engagement is considered a crucial process in the transition towards sustainable energy systems. However, less space has been devoted to understand how policy makers and stakeholders view citizens and their relationship with energy issues. Nonetheless, together with technological advancements, policies and political debates on energy affect public engagement as well as individual practices. This article aims at tackling this issue by exploring how policy makers and stakeholders have socially constructed sustainable energy in Italian parliamentary debates and consultations during recent years (2009–2012). Results show that societal discourses on sustainable energy are oriented in a manner that precludes public engagement. The political debate is characterised by argumentative ‘short-circuits’ that constrain individual and community actions to the acceptance or the refusal of top-down decisions and that leave little room for community empowerment and bottom-up innovation.
This article presents our study of science coverage in the digital Spanish press over the last decade. We employed automated information retrieval procedures to create a corpus of 50,763 text units dealing with science and technology, and used automated text-analysis procedures in order to provide a general picture of the structure, characteristics and evolution of science news in Spain. We found between 6% and 7% of science coverage, a clear high proportion of biomedicine and predominance of science over technology, although we also detected an increase in technological content during the second half of the decade. Analysing the extrinsic and intrinsic features of science culture, we found a predominance of intrinsic features that still need further analysis. Our attempt to use specialised software to examine big data was effective, and allowed us to reach these preliminary conclusions.
This article presents findings from an analysis of English-language media reports following the publication of the fifth Intergovernmental Panel on Climate Change Assessment Report in September 2013. Focusing on the way they reported the Intergovernmental Panel on Climate Change’s use of ‘calibrated’ language, we find that of 1906 articles relating to the issuing of the report only 272 articles (14.27%) convey the use of a deliberate and systematic verbal scale. The Intergovernmental Panel on Climate Change’s carefully calibrated language was rarely discussed or explicated, but in some instances scientists, political actors or journalists would attempt to contextualise or elaborate on the reported findings by using analogies to other scientific principles or examples of taking action despite uncertainty. We consider those analogies in terms of their efficacy in communicating (un)certainty.
Many scholars have argued for the need to communicate openly not only scientific successes to the public but also limitations, such as the tentativeness of research findings, in order to enhance public trust and engagement. Yet, it has not been quantitatively assessed how the perception of scientific uncertainties relates to engagement with science on an individual level. In this article, we report the development and testing of a new questionnaire in English and German measuring the perceived uncertainty of scientific evidence. Results indicate that the scale is reliable and valid in both language versions and that its two subscales are differentially related to measures of engagement: Science-friendly attitudes were positively related only to ‘subjectively’ perceived uncertainty, whereas interest in science as well as behavioural engagement actions and intentions were largely uncorrelated. We conclude that perceiving scientific knowledge to be uncertain is only weakly, but positively related to engagement with science.
Knowledge about science and technology has become increasingly important in this age of digital information overload. It is also becoming increasingly important to understand what contributes to scientific learning, including information sources and trust in those sources. In this study, we develop and test a multivariate model to explain scientific knowledge based on past theories on learning from the news from the fields of political communication, sociology, and media psychology. We focus on the impact of sources—by platform, such as television and online, and by expertise, such as scientists and the media—in understanding what predicts scientific knowledge. The results show that interest in science not only directly predicts knowledge but also has indirect effects on knowledge through its effects on Internet use, confidence in the press, and perception of scientists. In addition, distrust on the news sources is an important pathway to learning about science.
YouTube has become one of the largest websites on the Internet. Among its many genres, both professional and amateur science communicators compete for audience attention. This article provides the first overview of science communication on YouTube and examines content factors that affect the popularity of science communication videos on the site. A content analysis of 390 videos from 39 YouTube channels was conducted. Although professionally generated content is superior in number, user-generated content was significantly more popular. Furthermore, videos that had consistent science communicators were more popular than those without a regular communicator. This study represents an important first step to understand content factors, which increases the channel and video popularity of science communication on YouTube.
Up till now, the transition to a bio-based economy mainly involves expert stakeholders. However, the actions required are of a collective scale necessitating public engagement for support and action. Such engagement is only successful if members of the public believe their participation holds efficacy. This belief is closely linked to their personal representation of the issue. We report findings from our Q methodology workshop that explored public’s efficacy beliefs on their perceived ways for engagement with a bio-based economy. Participants were provided with stakeholders’ visual representations depicting a concourse of the transition to a bio-based economy for Q sorting. We found five efficacy beliefs that differ in scale on which participants consider themselves capable for action. These results indicate that members of the public foresee distinct and shared ways and levels in how they can engage with the transition to a bio-based society that do not always concur with stakeholders’ views.
Human enhancement, the non-medical use of biomedical technologies to improve the human body or performance beyond their ‘natural’ limitations, is a growing trend. At the same time, the use of these technologies has societal consequences. In societal debates about human enhancement, however, it is mainly the voices of experts that are being heard, and little is known about the public’s understanding of human enhancement. The views of the public can give valuable insights, and can, in turn, supplement experts’ voices in political decision-making as has been argued before for other emerging technologies. This study presents a systematic literature review of current public perceptions and attitudes towards technologies for human enhancement. Results show that the public’s view has not been assessed often. Studies originate mainly from western-oriented countries and cover a broad range of enhancement technologies. In the studies, the majority of respondents hold moderate to strong negative attitudes towards enhancement technologies for non-medical applications, although the type of technology influences these opinions. The study provides an overview of what is known about citizens’ attitudes towards technologies for human enhancement.
Developmental scientists have used a variety of linguistic devices to communicate the science of resilience, but their effectiveness at improving understanding and expanding support for evidence-based social policies has not been empirically tested. We describe the process of developing, testing, and refining an Explanatory Metaphor to communicate the science of resilience to the public and policymakers. We argue that public understanding is key to bridging the research-to-practice divide and that communications is a social science endeavor in its own right that requires careful empirical research.
Unlike other health behaviors, there does not appear to be a strong relationship between perceived skin cancer risk and reduction or cessation of indoor tanning bed use. This study seeks to address this inconsistency by determining how indoor tanning bed users rationalize skin cancer risk with their tanning behavior. Qualitative textual analysis of indoor tanning message board posts (N = 330) revealed varied perceptions of risk, including acknowledging the risk of indoor tanning; denying or downplaying risk, often citing perceived health benefits associated with tanning; blaming outside forces for cancer, such as lotion or genetics; and fatalistic beliefs about cancer. These results highlight the nuanced relationship between perceived skin cancer risk and indoor tanning bed use.
The purpose of this study is to explore the experience and perspective of patients regarding scientific evidence in health and the degree that this information impacts health behavior and medical decision making. A focus group study was conducted. Participants were recruited from an urban primary-care practice. The focus group discussions were audio-recorded, transcribed verbatim, and coded by two independent investigators. Emergent themes were identified. Participants (n = 30) ranged in age from 30 to 79 years, 60% were female, 77% were black, and 50% had at least some college experience. Three thematic areas informed a wide range in level of interest regarding scientific study design and result information: (1) scientific literacy, (2) medical decision making style, and (3) impact of culture and community on decision making. Our findings indicate that communication strategies that incorporate key elements of scientific study design, methods, and results will most effectively translate findings from comparative effectiveness research to patient-informed decision making regarding evidence-based health interventions.
While previous research into understandings of climate change has usually examined general public perceptions, this study offers an audience-specific departure point. This article analyses how Swedish farmers perceive climate change and how they jointly shape their understandings. The agricultural sector is of special interest because it both contributes to and is directly affected by climate change. Through focus group discussions with Swedish farmers, this study finds that (1) farmers relate to and understand climate change through their own experiences, (2) climate change is understood either as a natural process subject to little or no human influence or as anthropogenic and (3) various communication tools contribute to the formation of natural and anthropogenic climate change frames. The article ends by discussing frame resonance and frame clash in public understanding of climate change and by comparing potential similarities and differences in how various segments of the public make sense of climate change.
The effects of news media on public opinion about global warming have been a topic of much interest in both academic and popular discourse. Empirical evidence in this regard, however, is still limited and somewhat mixed. This study used data from the 2006 General Social Survey in combination with a content analysis of newspaper coverage of the same time period to examine the relationship between general news climate and public concern about global warming. Results showed a pattern of political polarization, with increased coverage associated with growing divergence between Democrats and Republicans. Further analysis also showed evidence of reactivity in partisan response to coverage from different news outlets. These findings point to a particular form of politically motivated, biased processing of news information.
Although George Herbert Mead is widely known for his social psychological work, his views on science education also represent a significant, yet sometimes overlooked contribution. In a speech delivered in March 1906 entitled "The Teaching of Science in College," Mead calls for cultural courses on the sciences, such as sociology of science or history of science courses, to increase the relevancy of natural and physical science courses for high school and university students. These views reflect Mead’s perspective on a number of traditional dualisms, including objectivity versus subjectivity and the social sciences versus natural and physical sciences. Taking a sociohistorical outlook, I identify the context behind Mead’s approach to science education, which includes three major influences: (1) German intellectual thought and the Methodenstreit debate, (2) pragmatism and Darwin’s theory of evolution, and (3) social reform efforts in Chicago and the General Science Movement.
This study explored the science communication potential of visual imagery by gauging an audience’s interpretations of digitally enhanced, multimodal pictures depicting topics from recent Alzheimer’s disease research. Guided by social semiotic theory, we created four pictures intended to communicate information about Alzheimer’s disease unidirectionally, for an audience who had expressed interest in receiving such information (subscribers to an Alzheimer’s disease research newsletter). We then disseminated the pictures to that audience via an online survey, to determine whether respondents received the messages we intended to convey. Our results demonstrated that, without accompanying explanatory text, pictures are most useful for evoking emotions or making loose connections between major concepts, rather than for communicating specific messages based on Alzheimer’s research. In addition, participants more often expressed anger and frustration when the meaning of scientific imagery was unclear than when the meaning of emotional–social imagery was unclear.
In the field of science and technology studies, recent works have analyzed the multiplication of promises and predictions as a major evolution of science management. The authors involved in this "sociology of technical expectations" have documented the role played by promises in the elaboration of scientific projects and their impact on the social reception of scientific issues. Yet, little attention has been paid to the predictions regarding undesirable technological futures. This article proposes therefore to analyze the discursive and argumentative practices through which journalists, scientists, and politicians denounce and propose to counter a public issue "which does not exist yet": gene doping (no case of gene doping has been recorded to date). After a literature review of the field of the sociology of technological expectations and a presentation of the corpus, the article describes the structure of predictions and analyzes the discursive strategies according to which social actors predict a disaster in the making. The analysis is based on the study of media discourses about gene doping, in a corpus of 163 French language articles from European newspapers, published between 1998 and 2012.
Understanding public perceptions of and attitudes to nanotechnology is important in order to understand and facilitate processes of dialogue and public participation. This research quantitatively analysed risk perceptions and attitudes of Dutch science café participants (n = 233) and compared these with members of the Dutch public (n = 378) who had not attended a café but were interested in science and technology as well. A qualitative analysis of the meetings contextualised and enriched the quantitative findings. Both groups shared similar key attitudes and were positive about nanotechnology while the Dutch café participants were even more positive about nanotechnology than the group of non-participants. The perception that nanotechnology would lead to risk applications was only predictive of attitudes for the non-participants. The qualitative analysis showed that café participants and speakers considered discussion of the risks, benefits and related issues important. Further research could investigate how science cafés can play a role in the science–society debate.
In this article, we offer an analysis of the evolution of the professional field of public communication of science in Mexico, particularly at the National Autonomous University of Mexico, the influences it has received from other countries, the impact it has on Mexican society and some of its relationships with other Latin American countries. We present examples of successful programmes in different mass media and an analysis of the evolution and diversification of science communicators over the last four decades.
Open science is a practice in which the scientific process is shared completely and in real time. It offers the potential to support information flow, collaboration and dialogue among professional and non-professional participants. Using semi-structured interviews and case studies, this research investigated the relationship between open science and public engagement. This article concentrates on three particular areas of concern that emerged: first, how to effectively contextualise and narrate information to render it accessible, as opposed to simply available; second, concerns about data quantity and quality; and third, concerns about the skills required for effective contextualisation, mapping and interpretation of information.
In Western literature, there is evidence that museum explainers offer significant potential for enhancing visitors’ learning through influencing their knowledge, content, action, behaviour and attitudes. However, little research has focused on the role of explainers in other cultural contexts. This study explored interactions between visitors and museum explainers within the setting of Thailand. Two questionnaires were distributed to 600 visitors and 41 museum explainers. The results demonstrated both potential similarities and differences with Western contexts. Explainers appeared to prefer didactic approaches, focussing on factual knowledge rather than encouraging deep learning. Two-way communication, however, appeared to be enhanced by the use of a ‘pseudo-sibling relationship’ by explainers. Traditional Thai social reserve was reduced through such approaches, with visitors taking on active learning roles. These findings have implications for training museum explainers in non-Western cultures, as well as museum communication practice more generally.
Informed consent is based on communication, requiring language to convey meanings and ensure understandings. The purpose of this study was to investigate the use of language in informed consent documents used in the genetics research funded by Canadian Institutes of Health Research and Genome Canada. Consent documents were requested from the principal investigators in a recent round of funding. A qualitative content analysis was performed, supported by NVivo7™. Potential barriers to informed consent were identified, including language that was vague and variable, words with both technical and common meanings, novel phrases without clear meaning, a lack of definitions, and common concepts that assume new definitions in genetics research. However, we noted that difficulties in comprehension were often obscured because the words used were generally simple and familiar. We conclude that language gaps between researcher and potential research participants may unintentionally impair comprehension and ultimately impair informed consent in genomics research.
A large international literature on how lay citizens make sense of various aspects of science and technology has been generated by investigations which utilise small group methods. Within that literature, focus group and other group-based methods have come to co-exist, and to some extent, hybridise, with the use of small groups in citizen engagement initiatives. In this article, we report on how we drew upon these methodological developments in the design and operationalisation of a policymaking support tool (STAVE). This tool has been developed to gain insight, in a relatively speedy and cost-effective way, into practical details of the everyday lived experience of people’s lives, as relating to the sustainability of corresponding practices. An important challenge we faced was how, in Kuhn’s terms, to ‘translate’ between the forms of life corresponding to the world of policymaking and the world of everyday domestic life. We examine conceptual and methodological aspects of how the tool was designed and assembled, and then trialled in the context of active real-world collaborations with policymaking organisations. These trials were implemented in six European countries, where they were used to support work on live policy issues concerned with sustainable consumption.
Discourses of ‘neuroplasticity’ have become increasingly apparent in the neurosciences and wider society. These connect with broader narratives about the ‘changing brain’ throughout the life-course. Here, we explore their presence in the talk of a range of publics. Their presence is indicative of how novel neuroscience is accepted, or not, by our participants. In particular, we suggest that any acceptance of the science relates to their personal and/or professional experiences of change (to their own or others’ subjectivities) rather than to some intrinsic and widely-held significance of scientific concepts per se. Accordingly, we also submit that it is in part through the congruence of some neuroscientific claims to everyday experiences and perspectives that the former are rendered legible and salient. In this respect, ‘lay’ knowledge has considerable import for the wider cultural authorisation of that of ‘experts’.
While citizens can know scientific facts, they also have faith in science – with faith defined as a firm belief for which there is no proof. Using national public opinion surveys from twelve nations from 1993 to 2010, I examine three different types of faith in science that citizens could hold. I examine temporal changes in levels of faith in science as well as the social determinants of each type of faith. I focus on the implications of these levels of faith for the transhumanist movement, which is particularly dependent on faith in science. I find that two of three types of faith in science are on the rise across the West, and that the social determinants of these types of faith suggest particular challenges for the transhumanist movement.
This study takes on a relational and situated perspective to understand the relationship between scientific knowledge and fortune-telling. Measures included socio-demographic characteristics, knowledge of scientific facts and methods, and fortune-telling beliefs and practices. A sample of 1863 adults was drawn from a population of Taiwanese citizens using the method of probability proportional to size. The findings showed that knowledge of scientific methods was negatively associated with fortune-telling beliefs. However, knowledge of scientific facts was, by and large, positively associated with engagement in fortune-telling practices, a phenomenon known as cognitive polyphasia. This study does not imply that science communication or education have no effect on promoting scientific knowledge; rather, it hopes to encourage researchers and practitioners to use a culturally sensitive lens to rethink the role of science in society and its relationship with other forms of knowledge and belief.
In public controversies on scientific issues, scientists likely consider the effects of their findings on journalists and on the public debate. A representative survey of 123 German climate scientists (42%) finds that although most climate scientists think that uncertainties about climate change should be made clearer in public they do not actively communicate this to journalists. Moreover, the climate scientists fear that their results could be misinterpreted in public or exploited by interest groups. Asking scientists about their readiness to publish one of two versions of a fictitious research finding shows that their concerns weigh heavier when a result implies that climate change will proceed slowly than when it implies that climate change will proceed fast.
The success of personalised medicine depends upon the public’s embracing genetic tests. Tests that claim to predict an individual’s future health can now be accessed via online companies outside of conventional health regulations. This research assessed the extent to which the public embrace direct-to-consumer (DTC) genetic tests relative to those obtained by a conventional medical practitioner (MP). It also examined the reasons for differences across providers using a randomised experimental telephone survey of 1000 Australians. Results suggest that people were significantly less likely to approve of, and order a DTC genetic test administered by a company compared to a MP because they were less trusting of companies’ being able to protect their privacy and provide them with access to genetic expertise and counselling. Markets for DTC genetic tests provided by companies would therefore significantly increase if trust in privacy protection and access to expertise are enhanced through regulation.
Drawing on social representations theory, we explore how the public make sense of the unfamiliar, taking as the example a novel technology: synthetic meat. Data from an online deliberation study and eighteen focus groups in Belgium, Portugal and the UK indicated that the various strategies of sense-making afforded different levels of critical thinking about synthetic meat. Anchoring to genetic modification, metaphors like ‘Frankenfoods’ and commonplaces like ‘playing God’ closed off debates around potential applications of synthetic meat, whereas asking factual and rhetorical questions about it, weighing up pragmatically its risks and benefits, and envisaging changing current mentalities or behaviours in order to adapt to scientific developments enabled a consideration of synthetic meat’s possible implications for agriculture, environment, and society. We suggest that research on public understanding of technology should cultivate a climate of active thinking and should encourage questioning during the process of sense-making to try to reduce unhelpful anchoring.
The assumed ongoing disconnection between humans and nature in Western societies represents a profoundly challenging conservation issue. Here, we demonstrate one manifestation of this nature disconnection, via an examination of the representation of natural settings in a 70-year time series of Disney animated films. We found that natural settings are increasingly less present as a representation of outdoor environments in these films. Moreover, these drawn natural settings tend to be more and more human controlled and are less and less complex in terms of the biodiversity they depict. These results demonstrate the increasing nature disconnection of the filmmaking teams, which we consider as a proxy of the Western relation to nature. Additionally, because nature experience of children is partly based on movies, the depleted representation of biodiversity in outdoor environments of Disney films may amplify the current disconnection from nature for children. This reduction in exposure to nature may hinder the implementation of biodiversity conservation measures.
Before a newly-elected government abandoned the project in 2010, for at least eight years the British state actively sought to introduce a mandatory national identification scheme for which the science and technology of biometrics was central. Throughout the effort, government representatives attempted to portray biometrics as a technology that was easily understandable and readily accepted by the public. However, neither task was straightforward. Instead, particular publics emerged that showed biometric technology was rarely well understood and often disagreeable. In contrast to some traditional conceptualizations of the relationship between public understanding and science, it was often those entities that best understood the technology that found it least acceptable, rather than those populations that lacked knowledge. This paper analyzes the discourses that pervaded the case in order to untangle how various publics are formed and exhibit differing, conflicting understandings of a novel technology.
This paper explores which actors and factors influence media coverage of climate change in Russia. It does this by analysing the coverage of three events by five Russian national newspapers (Komsomol’skaya pravda, Rossiyskaya gazeta, Izvestiya, Kommersant and Sovetskaya Rossiya). The three events are the Kyoto Conference in 1997, the Copenhagen Conference in 2009 and the Russian heat-wave of 2010. This paper concludes that regardless of the ownership structure of the newspapers or their dependence on advertising, there is little difference in quantity and quality of overall coverage on climate change. With most newspapers relying on Russian officials as information sources, almost none criticise or question Russian climate policy. Furthermore, the article concludes that, in Russia, the omission of climate change issues from discussion in national newspapers becomes a greater problem than biased coverage, as the lack of commentary decidedly prevents these issues from entering the public debate.
Tailored messages are instrumental to climate change communication. Information about the global threat can be ‘localised’ by demonstrating its linkage with local events. This research ascertains the relationship between climate change attitude and perception of local weather, based on a survey involving 800 Hong Kong citizens. Results indicate that concerns about climate change increase with expectations about the likelihood and impacts of local weather change. Climate change believers attend to all three types of adverse weather events, namely, temperature rises, tropical cyclones and prolonged rains. Climate scepticism, however, is not associated with expectation about prolonged rains. Differential spatial orientations are a possible reason. Global climate change is an unprecedented and distant threat, whereas local rain is a more familiar and localised weather event. Global climate change should be articulated in terms that respect local concerns. Localised framing may be particularly effective for engaging individuals holding positive views about climate change science.
In the past few years, social research has been examining what contributes to the attitude–behaviour gap in people’s responses to large-scale renewable energy technologies. The NIMBY explanation for the gap has long dominated that area of research, but has also been criticised. Alternative proposals to NIMBY were advanced, but it is still evident that some of those maintain presuppositions of NIMBY and that this area of research needs more integration, namely at a theoretical level. In this paper we argue that to overcome those aspects it is relevant, first, to situate the promotion of renewable energy production as a social change process in today’s societies, and, second, to therefore consider the socio-psychological aspects involved in people’s responses to social change. We discuss specifically how the Theory of Social Representations may help us with that and contribute to a better understanding of people’s responses to renewable energy technologies.
This paper addresses the merits of public health activism that advocates for social change in which health is the outcome of interest. We acknowledge that while efforts at the individual level are important, social network models consider the underlying mechanisms that lie outside the public health sector. This paper considers the inequitable health of Indigenous people who bear a disproportionate share of the negative health consequences due to economic development programs that follow an assimilation model. This paper discusses a combination of theoretical constructs to understand and solve the problems at hand. It concludes that while the attention paid to technological and behavioral solutions at the individual level yields important health outcomes, attention should also be paid to structural causes that address social, political and economic barriers to prevent disease, disability and premature death.
The article presents results from surveys of life scientists in Taiwan (n = 270) and in Germany (n = 326). Fewer Taiwanese than German researchers have frequent contact with the media and they rate their experiences with journalists less positively. Furthermore, they are less prepared to adapt to journalistic expectations and to a greater extent than German researchers they expect journalists to consider scientific criteria in their reporting. These findings are interpreted in Weingart’s "medialization of science" framework as indicators of lower medialization of science in Taiwan than in Germany. However, Taiwanese scientists are more willing than German scientists to accept journalistic simplification at the expense of accuracy. This is explained as an adaptation to the media system and to the perceived scientific literacy of the media audience. We hypothesize that cultural differences regarding the relative priority of relational vs. rational communication goals may also contribute to more tolerance of journalistic simplification in Taiwan.
Given the potential for uncertainties to influence mega-projects, this study examines how mega-projects are deliberated in the public arena. The paper traces the strategies used to promote the Dead Sea Water Canal. Findings show that the Dead Sea mega-project was encumbered by ample uncertainties. Treatment of uncertainties in early coverage was dominated by economics and raised primarily by politicians, while more contemporary media discourses have been dominated by ecological uncertainties voiced by environmental non-governmental organizations. This change in uncertainty type is explained by the changing nature of the project and by shifts in societal values over time. The study also reveals that ‘uncertainty reduction’ and to a lesser degree, ‘project cancellation’, are still the strategies most often used to address uncertainties. Statistical analysis indicates that although uncertainties and strategies are significantly correlated, there may be other intervening variables that affect this correlation. This research also therefore contributes to wider and ongoing considerations of uncertainty in the public arena through various media representational practices.
Decarbonising housing is a key UK government policy to mitigate climate change. Using discourse analysis, we assess how low carbon housing is portrayed within British broadsheet media. Three distinct storylines were identified. Dominating the discourse, Zero carbon housing promotes new-build, low carbon houses as offering high technology solutions to the climate problem. Retrofitting homes emphasises the need to reduce emissions within existing housing, tackling both climate change and rising fuel prices. A more marginal discourse, Sustainable living, frames low carbon houses as related to individual identities and ‘off-grid’ or greener lifestyles. Our analysis demonstrates that technical and economic paradigms dominate media discourse on low carbon housing, marginalising social and behavioural aspects.
A study of a project on science stand-up comedy developed in Portugal between 2009 and 2013 is presented, in which thirteen scientists, coordinated by a science communicator and a professional actor, created and presented comedy acts. Eleven of these scientists were asked about their motivations to participate, the process of performance development and the perceived value of the project. Personal motivations were highly important, but professional reasons were also mentioned. Working in a group with the guidance of coordinators, testing and re-writing the texts and gradually gaining confidence on stage were considered fundamental in the development of the shows. Additionally, a questionnaire revealed that the audience, most of whom were young adults, and held a higher education degree, were satisfied with the show. Overall, both participating scientists and audience members considered that stand-up comedy has potential for science communication.
This study compares public attitudes toward nanotechnology in the United States and Singapore, using large-scale survey data in both countries. Results indicate that Singaporeans tend to be more knowledgeable about and familiar with nanotechnology than the U.S. public. Singaporeans tend to perceive greater benefits and fewer potential risks of nanotechnology, and to indicate greater support for government funding for nanotechnology than the U.S. public. Between the two countries, perceived familiarity with nanotechnology and the benefits and risks of the emerging technology tend to be interpreted differently through the lens of value predispositions (religiosity and deference to scientific authority) and therefore they indirectly affect public support. Specifically, the U.S. public tends to use religiosity to interpret benefits and Singaporeans are inclined to use religiosity to think about risks. Deference to scientific authority also moderates the impact of perceived familiarity with nanotechnology on funding support for the technology among the U.S. public.
It is widely acknowledged in science education that everyday understandings and evidence are generally inconsistent with the scientific view of the matter: "heartache" has little to do with matters cardiopulmonary, and a rising or setting sun actually reflects the movements of the earth. How then does a member of the general public, which in many areas of science is characterized as "illiterate" and "non-scientific," come to regard something scientifically? Moreover, how do traditional unscientific (e.g., Ptolemaic) views continue their lives, even many centuries after scientists have overthrown them in what are termed scientific (e.g., Copernican) revolutions? In this study, we develop a phenomenological perspective, using Edmund Husserl’s categories of Nacherzeugung and Nachverstehen, which provide descriptive explanations for our observations. These observations are contextualized in a case study using online video and historical materials concerning the motions of the heart and blood to exemplify our explanations.
For laypeople, media coverage of science on television is a gateway to scientific issues. Defining scientific evidence is central to the field of science, but there are still questions if news coverage of science represents scientific research findings as certain or uncertain. The framing approach is a suitable framework to classify different media representations; it is applied here to investigate the frames of scientific evidence in film clips (n = 207) taken from science television programs. Molecular medicine is the domain of interest for this analysis, due to its high proportion of uncertain and conflicting research findings and risks. The results indicate that television clips vary in their coverage of scientific evidence of molecular medicine. Four frames were found: Scientific Uncertainty and Controversy, Scientifically Certain Data, Everyday Medical Risks, and Conflicting Scientific Evidence. They differ in their way of framing scientific evidence and risks of molecular medicine.
From 1941 to 1978, Franco’s regime in Spain banned all contraceptive methods. The pill started circulating in Spain from the 1960s, officially as a drug used in gynaecological therapy. However, in the following decade it was also increasingly used and prescribed as a contraceptive. This paper analyses debates about the contraceptive pill in the Spanish daily newspaper ABC and in two magazines, Blanco y Negro and Triunfo, in the 1960s and 1970s. It concludes that the debate on this contraceptive method was much more heterogeneous than might be expected given the Catholic-conservative character of the dictatorship. The daily press focused on the adverse effects of the drug and magazines concentrated on the ethical and religious aspects of the pill and discussed it in a generally positive light. Male doctors and Catholic authors dominated the debate.
Synthetic biology (SB) is a new techno-scientific field surrounded by an aura of hope, hype and fear. Currently it is difficult to predict which way the public debate – and thus the social shaping of technology – is heading. With limited hard evidence at hand, we resort to a strategy that takes into account speculative design and diegetic prototyping, accessing the Bio:Fiction science film festival, and its 52 short films from international independent filmmakers. Our first hypothesis was that these films could be used as an indicator of a public debate to come. The second hypothesis was that SB would most likely not follow the debate around genetic engineering (framing technology as conflict) as assumed by many observers. Instead, we found good evidence for two alternative comparators, namely nanotechnology (technology as progress) and information technology (technology as gadget) as stronger attractors for an upcoming public debate on SB.
In this article we explore how the Spanish written press – ABC, La Vanguardia, and Blanco y Negro – and the official newsreel No-Do, created and disseminated a narrative about heart transplantations at the end of the 1960s. We consider how Franco’s regime used Christiaan Barnard’s heart transplants to legitimize the Spanish dictatorship and as a means of signifying scientific progress, modernization and national pride. The Spanish press created the plot of the first transplantations like that of a television series, presenting daily installments on the patients’ progress, dramatizing the stories and ensuring the public’s emotional attachment. The three main characters in the story: donors, patients and surgeons, formed a symbolic, indivisible narrative triangle endowed with singular meaning. This Spanish narrative of organ transplant technology was deployed through what we have called "a tale of two countries", that, emulating the South African’s success, constructed in Martínez-Bordiú, Franco’s son-in-law, a home-grown, masculine scientific personality capable of performing heart surgery and endorsing Franco’s investment in scientific modernization.
This paper explores public attitudes towards science and nature in twelve countries using data from the International Social Survey Programme environment modules of 1993, 2000, and 2010. Analysis of attitude items indicates technocentric and pessimistic dimensions broadly related to the Dominant Social Paradigm and New Environmental Paradigm. A bi-axial dimension scale is utilized to classify respondents among four environmental knowledge orientations. Discernible and significant patterns are found among countries and their populations. Relationships with other substantial variables in the surveys are discussed and findings show that the majority of industrialized countries are clustered in the rational ecologist categorization with respondents possessing stronger ecological consciousness and optimism towards the role of modern institutions, science, and technology in solving environmental problems.
With a general decline in people’s choosing to pursue science and engineering degrees there has never been a greater need to raise the awareness of lesser known fields such as acoustics. Given this context, a large-scale public engagement project, the ‘Aeolus project’, was created to raise awareness of acoustics science through a major collaboration between an acclaimed artist and acoustics researchers. It centred on touring the large singing sculpture Aeolus during 2011/12, though the project also included an extensive outreach programme of talks, exhibitions, community workshops and resources for schools. Described here are the motivations behind the project and the artwork itself, the ways in which scientists and an artist collaborated, and the public engagement activities designed as part of the project. Evaluation results suggest that the project achieved its goal of inspiring interest in the discipline of acoustics through the exploration of an otherworldly work of art.
Residents of Herculaneum, Missouri have been influential in shaping the management of contamination challenges resulting from the community’s proximity to the last primary lead processing plant in the United States. This paper provides a nuanced examination of two perspectives of resident activist groups involved in lead-related controversy in Herculaneum. Ethnographic data collection and storyline analysis were used to trace the evolution in local views from resembling an industrialist–environmentalist dichotomy to more compromising positions associated with ecological modernization. Implications for characterizing public environmental perspectives in the US as beginning to entertain certain aspects of the ecological modernist paradigm are discussed.
Genetically modified foods have become one of the most popular topics for deliberative exercises involving ordinary citizens worldwide. This paper examines the Taiwanese consensus conference on GM foods held in June 2008, and the implications and limitations of the public deliberations. The consensus conference facilitated multiparty dialogues and enhanced citizens’ knowledge, and affected their attitudes. This study demonstrates the ways contextual factors have influenced the outcome of the citizens’ deliberative practices, including the government’s conventional technocratic decision-making style, the strong influence of the U.S. government, the political and technological culture, the government’s framing of economic development concerns, and a lack of pressure from civil society to compel the government to formally respond to their concerns. The consensus conference had a limited effect on policy decision-making, and seemed to serve as a socio-political experiment.
The images used by the media to represent science can help people’s understanding of complex processes and create meaningful links with audiences. This is particularly relevant in the case of climate change (CC), an important phenomenon that, nevertheless, is often perceived as a remote issue, with no relevance to daily life. This article presents the main results of a research on the images used in television news to represent CC. From a sample of 1476.4 hours of Spanish television news programmes, a content analysis of 78 stories on climate change was carried out. This was complemented with six semi-structured interviews at five TV newsrooms. Results indicate that the low rate of coverage of CC can be related to the scarcity of attractive images available to the channels.
Humans are exposed to viruses everywhere they live, play, and work. Yet people’s beliefs about viruses may be confused or inaccurate, potentially impairing their understanding of scientific information. This study used semi-structured interviews to examine people’s beliefs about viruses, vaccines, and the causes of infectious disease. We compared people at different levels of science expertise: middle school students, teachers, and professional virologists. The virologists described more entities involved in microbiological processes, how these entities behaved, and why. Quantitative and qualitative analyses revealed distinctions in the cognitive organization of several concepts, including infection and vaccination. For example, some students and teachers described viral replication in terms of cell division, independent of a host. Interestingly, most students held a mental model for vaccination in which the vaccine directly attacks a virus that is present in the body. Our findings have immediate implications for how to communicate about infectious disease to young people.
Using a questionnaire validated by the project Biohead-Citizen, where 15 questions are dedicated to evolution, we analyse Muslim teachers’ conceptions of evolution in several countries. The first part compares nine francophone countries, with varying degrees of Muslim or Christian culture: France, Morocco, Algeria, Tunisia, Lebanon, Senegal, Burkina Faso, Cameroon and Gabon, and shows a strong contrast between France and the eight other countries. The second part compares Muslim and Christian teachers in the countries where the comparison is possible, finding no difference, or a few differences in Lebanon. The third part analyses the data related to the 2130 Muslim teachers sampled to identify the controlled parameters that can be correlated to their variations. The discussion is structured by three questions: Are Muslim countries, and Muslim teachers, more creationist than other ones? Is the teachers’ knowledge related to their more or less creationist conceptions? Are Muslim teachers more creationist in European countries?
During the H1N1 pandemic, governments tailored their communications plans in order to influence risk perception and promote public compliance with the public health plan measures. Considering the volume and the content of calls to flu information centres as indicators of the public risk perception, this mixed method study compares the relation between public communications, risk perception and immunization behaviour in Quebec and France. Results suggest that advocating for clear information and coordination between health authorities and the media promotes adherence to preventive behaviour. However, over-exaggerating the risks and minimizing the population’s agency may undermine health authority credibility.
Shale gas is a novel source of fossil fuel which is extracted by induced hydraulic fracturing, or "fracking". This article examines the socio-political dimension of fracking as manifested in the UK press at three key temporal points in the debate on the practice. Three newspaper corpora were analysed qualitatively using Thematic Analysis and Social Representations Theory. Three overarching themes are discussed: "April–May 2011: From Optimism to Scepticism"; "November 2011: (De-)Constructing and Re-Constructing Risk and Danger"; "April 2012: Consolidating Social Representations of Fracking". In this article, we examine the emergence of and inter-relations between competing social representations, discuss the dynamics of threat positioning and show how threat can be re-construed in order to serve particular socio-political ends in the debate on fracking.
This essay argues for a method of public engagement grounded in the criteria of ecological validity. Motivated by what Hammersly called the responsibility that comes with intellectual authority: "to seek, as far as possible, to ensure the validity of their conclusions and to participate in rational debate about those conclusions" (1993: 29), organic public engagement follows the empirical turn in citizenship theory and in rhetorical studies of actually existing publics. Rather than shaping citizens into either the compliant subjects of the cynical view or the deliberatively disciplined subjects of the idealist view, organic public engagement instead takes Asen’s advice that "we should ask: how do people enact citizenship?" (2004: 191). In short, organic engagement methods engage publics in the places where they already exist and through those discourses and social practices by which they enact their status as publics. Such engagements can generate practical middle-range theories that facilitate future actions and decisions that are attentive to the local ecologies of diverse publics.
The use and utility of science in society is often influenced by the structure, legitimacy, and efficacy of the scientific research process. Public participation in scientific research (PPSR) is a growing field of practice aimed at enhancing both public knowledge and understanding of science (education outreach) and the efficacy and responsiveness of scientific research, practice, and policy (participatory engagement). However, PPSR objectives focused on "education outreach" and "participatory engagement" have each emerged from diverse theoretical traditions that maintain distinct indicators of success used for program development and evaluation. Although areas of intersection and overlap among these two traditions exist in theory and practice, a set of comprehensive standards has yet to coalesce that supports the key principles of both traditions in an assimilated fashion. To fill this void, a comprehensive indicators framework is proposed with the goal of promoting a more integrative and synergistic PPSR program development and assessment process.
The use of genetics in medical research is one of the most important avenues currently being explored to enhance human health. For some, the idea that we can intervene in the mechanisms of human existence at such a fundamental level can be at minimum worrying and at most repugnant. In particular, religious doctrines are likely to collide with the rapidly advancing capability for science to make such interventions. The key ingredient for acceptance of genetics, on the other hand, is prototypically assumed to be scientific literacy – familiarity and understanding of the critical facts and methods of science. However, this binary opposition between science and religion runs counter to what is often found in practice. In this paper, we examine the association between religiosity, science knowledge and attitudes to medical genetics amongst the British public. In particular, we test the hypothesis that religion acts as a ‘perceptual filter’ through which citizens acquire and use scientific knowledge in the formation of attitudes towards medical genetics in various ways.
Although there is little theory about the effects of economic conditions on public support for science and technology (S&T), some evidence suggests that an economic crisis could produce a decline in support for S&T because of more pressing priorities, such as jobs and social services. But the public may also view S&T as a strategic pathway out of an economic slump. We test these competing hypotheses employing two national surveys from Spain, implemented before (2006) and after (2010) the onset of a severe economic crisis. We find that, in regions hit hardest by the crisis (compared to less-affected regions), trust in the benefits of S&T increased substantially, as did general public interest in S&T. Similarly, residents of the hardest-hit regions were more likely after the crisis to choose S&T (out of a list of policy areas) as a priority for government, and somewhat more likely to express support for increases in government S&T spending. Theoretical and policy implications are discussed.
Some science-related events stimulate public interest, and create a teachable moment in which the underlying science temporarily becomes more interesting. Here, media attention, expressed by Google News reference volume, and changes in information seeking behavior, expressed by Google Trends, were used to estimate the length of a teachable moment for 2004–2011 Nobel Prize announcements. On average, Nobel Prize announcements attracted the attention of online users for no longer than a week. News coverage declined slower and occasionally displayed seasonal trends. There was a 50% drop in searches between the day of the announcement and the following day, and an analogous pattern for news coverage of all laureates varying for different disciplines. The affordances of using publicly available online data to identify the most effective teachable moments relating to science are discussed.
Using an online public engagement experiment, we probed the views of 617 participants on the use of pigs as research animals (to reduce agricultural pollution or to improve organ transplant success in humans) with and without genetic modification and using different numbers of pigs. In both scenarios and across demographics, level of opposition increased when the research required the use of GM corn or GM pigs. Animal numbers had little effect. A total of 1037 comments were analyzed to understand decisions. Participants were most concerned about the impact of the research on animal welfare. Genetic modification was viewed as an intervention in nature and there was worry about unpredictable consequences. Both opponents and supporters sought assurances that concerns were addressed. Governing bodies for animal research should make efforts to document and mitigate consequences of GM and other procedures, and increase efforts to maintain a dialogue with the public around acceptability of these procedures.
In September 2012, graduates of Imperial College’s science communication Master’s courses gathered to celebrate 21 years of the programme. The MSc in Science Communication was the first of its kind in the UK and one of the first Master’s courses in the world to offer a combination of practical and theoretical studies of science communication across a range of media. This commentary reflects on the longevity of the programme, the reasons for its success, and the opportunities and challenges facing science communication courses today.
Biomedical findings mature from uncertain observations to validated facts. Although subsequent studies often refute initial appealing findings, newspapers privilege the latter and often fail to cover refutations. Thus, biomedical knowledge and media reporting may diverge with time. Here we investigated how French television reported on three scientific questions relative to attention deficit hyperactivity disorder (ADHD) from 1995 to 2010: i) is ADHD mainly genetic in origin, ii) does methylphenidate treatment decrease the risk of academic underachievement, and iii) are brain imaging techniques able to reveal ADHD in individual patients? Although scientific evidence regarding these questions has evolved during these 16 years, we observed that nine out of ten TV programs broadcast between 2007 and 2010 still expressed only opinions against the current scientific consensuses. The failure of TV programs to reflect the evolution of the scientific knowledge might be related to a biased selection of medical experts.
Healthy eating is a prominent concern amongst public health and diet professionals. Public understanding of healthy eating presents a topic of interest in understanding scientific credibility in the public domain. Three prominent Dutch nutrition scientists, Kok, Seidell and Katan, have produced popular science books on healthy eating, aiming to remove myths about food and nutrition from the public domain. I describe how they do so, and which strategies they have chosen to achieve this goal. In their books, they move beyond traditional academic strategies to build credibility and devise credibilising strategies resembling those of diet authors. While doing so, they move beyond the deficit model, but end up competing for dietary credibility on the diet authors’ terms.
This study examines a largely neglected aspect of the history of science popularization in the United States: corporate depictions of the value of science to society. It delineates the Westinghouse Electric Corporation’s portrayals of science to its shareholders, employees and consumers, and schoolchildren and educators during World War Two and the postwar era. Annual reports to shareholders, in-house news publications, publicity records, advertising campaigns, and educational pamphlets distributed to schools reveal the company’s distinct, but complementary, messages for different stakeholders about the importance of science to American society. Collectively, Westinghouse encouraged these audiences to rely on scientists’ expert leadership for their nation’s security and material comforts. In an era of military mobilization, the company was able to claim that industry-led scientific research would fortify the nation and create unbounded prosperity.
High scientific literacy is widely considered a public good. Methods of assessing public scientific knowledge or literacy are equally important. In an effort to measure lay scientific literacy in the United States, the National Science Foundation (NSF) science literacy scale has been a part of the last three waves of the General Social Survey. However, there has been debate over the validity of some survey items as indicators of science knowledge. While many researchers treat the NSF science scale as measuring a single dimension, previous work (Bann and Schwerin, 2004; Miller, 1998, 2004) suggests a bidimensional structure. This paper hypothesizes and tests a new measurement model for the NSF science knowledge scale and finds that two items about evolution and the big bang are more measures of a religious belief dimension termed "Young Earth Worldview" than they are measures of scientific knowledge. Results are replicated in seven samples.
For several decades scholars have studied media reporting on scientific issues that involve controversy. Most studies so far have focused on the western world. This article tries to broaden the perspective by considering China and comparing it to a western country. A content analysis of newspaper coverage of vaccination issues in the UK and China shows, first, that the government-supported ‘mainstream position’ dominates the Chinese coverage while the British media frequently refer to criticism and controversy. Second, scientific expertise in the British coverage is represented by experts from the health and science sector but by experts from health agencies in the Chinese coverage. These results are discussed with respect to implications for risk communication and scientists’ involvement in public communication.
In recent years, researchers have examined how numerical ability may moderate an individual’s response to different types of numeric information, but there is scant research examining how numerical ability may moderate responses to non-numeric vs. numeric information. The present study uses an experiment (complete data for 120 participants) to examine a moderated-mediation model that tests how numeracy may moderate the impact of numeric and non-numeric descriptions of climate change risks on worry and concern for victims, which may, in turn, impact willingness to donate to relevant organizations. The inclusion of numeric instead of non-numeric descriptors significantly increased both concern for victims and willingness to donate for low numerate individuals while there was no difference for highly numerate individuals.
Over the past decade, popular media has promulgated claims that the television program CSI and its spinoffs and imitators have had a pernicious effect on the public understanding of forensic science, the so-called "CSI effect." This paper analyzes those media claims by documenting the ways in which the media claims that CSI "distorts" an imagined "reality." It shows that the media appropriated the analytic stance usually adopted by science advocates, portraying the CSI effect as a social problem in science communication. This appropriation was idiosyncratic in that it posited, as a social problem, a "surfeit" of knowledge and positive imagery about science, rather than the more familiar "deficits." In addition, the media simultaneously appropriated both "traditional" and "critical" PUS discourses. Despite this apparent contradiction, the paper concludes that, in both discourses, the media and its expert informants insist upon their hegemony over "the public" to articulate the "reality" of forensic science.
There is a growing divide in how conservatives and liberals in the USA understand the issue of global warming. Prior research suggests that the American public’s reliance on partisan media contributes to this gap. However, researchers have yet to identify intervening variables to explain the relationship between media use and public opinion about global warming. Several studies have shown that trust in scientists is an important heuristic many people use when reporting their opinions on science-related topics. Using within-subject panel data from a nationally representative sample of Americans, this study finds that trust in scientists mediates the effect of news media use on perceptions of global warming. Results demonstrate that conservative media use decreases trust in scientists which, in turn, decreases certainty that global warming is happening. By contrast, use of non-conservative media increases trust in scientists, which, in turn, increases certainty that global warming is happening.
To date, there is no ‘gold standard’ on how to best measure public climate change beliefs. We report a study (N = 897) testing four measures of climate change causation beliefs, drawn from four sources: the CSIRO, Griffith University, the Gallup poll, and the Newspoll. We found that question wording influences the outcome of beliefs reported. Questions that did not allow respondents to choose the option of believing in an equal mix of natural and anthropogenic climate change obtained different results to those that included the option. Age and belief groups were found to be important predictors of how consistent people were in reporting their beliefs. Response consistency gave some support to past findings suggesting climate change beliefs reflect something deeper in the individual belief system. Each belief question was assessed against five criterion variables commonly used in climate change literature. Implications for future studies are discussed.
Science fiction literature reflects our constantly evolving attitudes towards science and technological innovations, and the kinds of societal impacts believed possible. The newly popular subgenre ‘steampunk’ shows that these attitudes have significantly shifted. Examined from a cognitive anthropological perspective, science fiction reveals the cultural evolution of the genre as intelligently designed, and implies a cognitive mechanism of group membership reliant on implicit memory. However, such an analysis also suggests that genre science fiction as it was in the 20th century may no longer exist.
Members of the World Economic Forum recently identified the economic, health and knowledge disparities between the "haves" and "have-nots" in the world as one of the central risks in the global risk landscape. However, research on the role of communication in reducing knowledge disparities for emerging technologies is rare. More importantly, little research has tracked knowledge gaps about emerging technologies in representative populations over time. In this study we examine U.S. public knowledge levels across different levels of education and media use using data from two nationally representative telephone surveys. Our results show that increased science Internet and television use among low education groups can help narrow, or significantly reduce the growth of knowledge gaps that are forming based on educational disparities.
This article addresses organised public participation processes related to installations for nuclear research. The aim was to determine predictors that could provide an empirical insight into the motivations underlying people’s intended level of involvement. The results highlight attitude towards participation and moral norm as the strongest predictors for participation intention. Other significant predictors were time constraints, attitude towards nuclear energy, subjective and descriptive norms, and knowledge. An opposing relationship is noted between participation intention and attitude towards nuclear energy. At the same time, people who are more knowledgeable about the nuclear domain seem more willing to get involved. The analysis also revealed that financial benefits do not influence people’s intended involvement in participation processes related to nuclear research installations. The results reported here are based on empirical data from a large-scale public opinion survey (N = 1020) carried out in Belgium during May–June 2011.
The aim of this article is to propose a methodological externalism that takes knowledge about science to be partly constituted by the environment. My starting point is the debate about extended cognition in contemporary philosophy and cognitive science. Externalists claim that human cognition extends beyond the brain and can be partly constituted by external devices. First, I show that most studies of public knowledge about science are based on an internalist framework that excludes the environment we usually utilize to make sense of science and does not allow the possibility of extended knowledge. In a second step, I argue that science communication studies should adopt a methodological externalism and accept that knowledge about science can be partly realized by external information resources such as Wikipedia.
We analyze how metaphors are used in presenting and debating novel technologies that could influence the climate and thereby also future climate change policies. We show that metaphors strengthen a policy-related storyline, while metaphors are rarer in purely descriptive accounts. The choice of metaphor frames the technologies. War metaphors are used equally in arguments that are for, against and neutral with respect to the further development of geoengineering, but differences arise in the use of metaphors related to controllability, health and mechanisms. Controllability metaphors are often used in justifying further research and development of good governance practices, whereas health metaphors tend to be used against the very idea of geoengineering by portraying technological interventions in the climate as an emblematic case of an unacceptable development. These findings suggest that metaphors are early indications of restrictions in the interpretative flexibility that influences future governance of geoengineering and geoengineering research.
This paper analyses how people understand civil nuclear risk in the local context in China. The findings of the paper are based on six months of fieldwork research on a potential inland nuclear power project in Dapu townland in 2007 and 2008. Understanding varies greatly depending on local context, with economic, geographic and social factors influencing the way people view risks and benefits. I argue that when local people do not have enough ‘scientific knowledge’ to understand risk from nuclear power, they can still use their experience of everyday life to reflect rationally on the risks and benefits that they face. I conclude that when local people trust in nuclear technology and ‘the government’, and are unaware of nuclear risk it is partly because of their over-dependence on institutions and experts. However, despite their lack of agency, local people rationally calculate risk and benefit in accordance with their social identity and geographical location.
How did scientific knowledge reach the public? Using the press and keeping in mind the population’s limited access to written material, this paper establishes how the latest scientific news was divulged to unspecialised audiences. In times of sanitary crisis in Oporto, such as the cholera morbus epidemic of 1854–1856, the bubonic plague in 1899 and the 1918 influenza pandemic, newspapers were important sources to access the information and advice given to the public. A database of 6700 articles, medical reports and advertisements published in daily newspapers reveals the state of the art of medical science. It also reveals the importance given by health authorities and journalists to the publication of recent discoveries and adequate hygiene procedures to prevent the spread of the epidemics. This is a subject that contributes to the debates on the dissemination of science and on the place that Portugal occupied in the international scientific community.
The current conception of political participation in governmental institutions is deeply marked by the notions of deliberation and precaution. This normative conception of participatory politics neglects, backgrounds or disqualifies other participatory practices, in so far as they are not connected to deliberation and precaution. However, participation has not always been defined in such a restricted way: the current conception of participation is a product of the 1980s and 1990s. In this paper, the meaning ascribed to the notion of participation in the 1970s in France is explored through the study of discourses produced in three fields: the Science Policy Division of the OECD, the French radical science movement, and the emerging STS academic field. As is shown, some of the bases of the current notion of participation originate in the 1970s. Nevertheless, it is argued that in these years, the notion of participation has more to do with experimentation than with deliberation and precaution. Therefore, the conception of participation in the 1970s differs greatly from the current one. Methodologically, this paper combines tools offered by the social history of science and the French school of discourse analysis.
This study examines whether the assumptions embedded in nutrigenomics, especially the alleged relation between information about personal health risks and healthy behaviour, match how people account for the relation between food, health and genes in everyday life. We draw on discourse analysis to study accounts of overweight in six group interviews with people who are and who are not overweight. The results show potentially contradictory normative orientations towards behavioural explanations of (over)weight. Overt gene accounts are interactionally problematic (in contrast to more indirect accounts such as ‘build’), indicating that participants treat ‘behaviour’ as the normatively appropriate explanation for overweight. At the same time, however, healthy behaviour is an accountable matter, i.e. it is dealt with in interaction as behaviour that is not self-evidently right but requires an explanation. It is discussed how bringing these interactional concerns to the surface is essential for understanding future users’ response to nutrigenomics and emergent technologies more in general.
The world of communication has changed significantly in the last decade as a result of the evolution of social media. Food crisis managers and communicators should be cognizant of the messages presented to the public by all media channels during a crisis. Using the 2008 Irish dioxin contamination incident as an example, a quantitative content analysis was carried out to investigate the relationship between social and traditional media. Messages published in printed newspapers (n = 141), blogs and forums (n = 107), and Twitter (n = 68) were analysed to investigate sourcing practice, story topic and use of tone. Results revealed that traditional media relied on diverse offline sources in reporting a wide range of topics. In comparison, social media responded faster and diminished faster, using offline and online media news messages as the primary sources in reporting very limited topics. No significant difference was found in the presence of negative tone across media.
Leaders of the scientific community encourage scientists to learn effective science communication, including honing the skill to discuss science with little professional jargon. However, avoiding jargon is not trivial for scientists for several reasons, and this demands special attention in teaching and evaluation. Despite this, no standard measurement for the use of scientific jargon in speech has been developed to date. Here a standard yardstick for the use of scientific jargon in spoken texts, using a computational linguistics approach, is proposed. Analyzed transcripts included academic speech, scientific TEDTalks, and communication about the discovery of a Higgs-like boson at CERN. Findings suggest that scientists use less jargon in communication with a general audience than in communication with peers, but not always less obscure jargon. These findings may lay the groundwork for evaluating the use of jargon.
This article presents an analysis of a scientific article written by Albert Einstein in 1946 for the general public that explains the equivalence of mass and energy and discusses the implications of this principle. It is argued that an intelligent popularization of many advanced ideas in physics requires more than the simple elimination of mathematical formalisms and complicated scientific conceptions. Rather, it is shown that Einstein developed an alternative argument for the general public that bypasses the core of the formal derivation of the equivalence of mass and energy to provide a sense of derivation based on the history of science and the nature of scientific inquiry. This alternative argument is supported and enhanced by variety of explanatory devices orchestrated to coherently support and promote the reader’s understanding. The discussion centers on comparisons to other scientific expositions written by Einstein for the general public.
The aim of this paper is to gain insight into the prototypical scientists as they appear in fiction and non-fiction media consumed by children and teenagers in the Netherlands. A qualitative-interpretive content analysis is used to identify seven prototypes and the associated characteristics in a systematic way. The results show that the element of risk is given more attention in fiction than in non-fiction. Also, eccentric scientists appear more often in fiction. In non-fiction, the dimension useful/useless is more important. Furthermore, fictional scientists are loners, although in practice scientists more often work in a team. In both fiction and non-fiction, the final product of the scientific process gets more attention than the process itself. The prototype of the doubter is introduced as an alternative to the dominant representations because it represents scientists and engineers in a more nuanced way.
Scientific literacy can also be described as a level of public understanding of science that encourages one to act in concert with scientific consensus. Investigating actions concerned with environmental conservation, we examine the context specificity of this form of scientifically literate action and the differential motivations that predict such action across contexts. We report on a large sample of employees of a mixed urban/rural county in the USA, representing a diverse range of careers, who completed an anonymous survey about their environmental conservation actions at home, at work and in the public sphere. Results indicate that individuals engage at different action levels overall and for different reasons across contexts; limited support was found for the importance of perceived knowledge attainment ability in predicting scientifically informed actions. Implications for policy and program designers and scholars interested in scientific literacy are discussed.
This research provides secondary data analysis of two large-scale scientist surveys. These include a 2009 survey of American Association for the Advancement of Science (AAAS) members and a 2006 survey of university scientists by the United Kingdom’s Royal Society. Multivariate models are applied to better understand the motivations, beliefs, and conditions that promote scientists’ involvement in communication with the public and the news media. In terms of demographics, scientists who have reached mid-career status are more likely than their peers to engage in outreach, though even after controlling for career stage, chemists are less likely than other scientists to do so. In terms of perceptions and motivations, a deficit model view that a lack of public knowledge is harmful, a personal commitment to the public good, and feelings of personal efficacy and professional obligation are among the strongest predictors of seeing outreach as important and in participating in engagement activities.
This study investigates how mediated discourse about finance developed in the USA in parallel to the shift from a corporate liberal political economic order to a neoliberal one. This is done by analyzing two personal finance magazines, Money and Kiplinger’s, utilizing both critical discourse analysis and longitudinal quantitative content analysis (1947–2008). I find that at the core of this discursive environment lies the phenomenon of authoritative proximity, which positions the magazines as trusted advisors guiding the audience, a collection of individuals, towards financial autonomy through immersion in financial markets. Authoritative proximity is constituted by second person address forms, imperative mood and paratactic syntax – all elements whose salience rises over time. This discourse, which makes the abstract financial system increasingly more concrete and focused on the individual, is compatible with the emergence of a neoliberal political economy.
This article presents findings from a large-scale newspaper analysis of climate change discourses in four developed countries, using corpus linguistics methodology. We map the discourse over time, showing peaks and troughs of attention and explaining their causes. Different connotations of common terms such as global warming and climate change in different countries are analysed. Cluster and key-word analysis show the relative salience of specific words and word combinations during crucial periods. We identify main claims makers and the relative visibility of advocates and sceptics. The main finding is that former are far more prominent in all countries. We also look at the coverage of ‘climategate’. Finally, we make reference to existing theoretical frameworks.
This research reports on rural people’s beliefs and understandings of climate change in the Saurastra/Kutch region of Western India. Results suggest that although most rural respondents have not heard about the scientific concept of climate change, they have detected changes in the climate. They appear to hold divergent understandings about climate change and have different priorities for causes and solutions. Many respondents appear to base their understandings of climate change upon a mix of ideas drawn from various sources and rely on different kinds of reasoning in relation to both causes of and solutions to climate change to those used by scientists. Environmental conditions were found to influence individuals’ understanding of climate change, while demographic factors were not. The results suggest a need to learn more about people’s conceptual models and understandings of climate change and a need to include local climate research in communication efforts.
While studies on media representations of agricultural biotechnology mostly analyse media texts, this work is intended to fill a research gap with an analysis of journalistic interpretations of media representations. The purpose of this project was to determine how news media represent agricultural biotechnology and how journalists interpret their own representations. A content and critical discourse analysis of news texts published in the Slovenian media over two years and in-depth interviews with their authors were conducted. News texts results suggest that most of the news posts were "othering" biotechnology and biotechnologists: biotechnology as a science and individual scientists are represented as "they," who are socially irresponsible, ignorant, arrogant, and "our" enemies who produce unnatural processes and work for biotechnology companies, whose greed is destroying people, animals, and the environment. Most journalists consider these representations to be objective because they have published the biotechnologists’ opinions, despite their own negative attitudes towards biotechnology.
The social web represents a new arena for local, national and global conversations and will play an increasing role in the public understanding of science. This paper presents an analysis of the representations of nanotechnology on Twitter, analysing over 24,000 tweets in terms of web metrics, latent semantic and sentiment analysis. Results indicate that most active users on nanotechnology are distributed according to a power law distribution and that web metric indicators suggest little conversation on the topic. In terms of content, there is a remarkable similarity with previous studies of nanotechnology’s representations in other media outlets. Related to content is the sentiment analysis that indicates predominantly positively loaded words in the corpus. Negative sentiments mainly took the form of uncertainty and fear of the unknown rather than open hostility.
Wireless smart meters (WSMs) promise numerous environmental benefits, but they have been installed without full consideration of public acceptance issues. Although societal-implications research and regulatory policy have focused on privacy, security, and accuracy issues, our research indicates that health concerns have played an important role in the public policy debates that have emerged in California. Regulatory bodies do not recognize non-thermal health effects for non-ionizing electromagnetic radiation, but both homeowners and counter-experts have contested the official assurances that WSMs pose no health risks. Similarities and differences with the existing social science literature on mobile phone masts are discussed, as are the broader political implications of framing an alternative policy based on an opt-out choice. The research suggests conditions under which health-oriented precautionary politics can be particularly effective, namely, if there is a mandatory technology, a network of counter-experts, and a broader context of democratic contestation.
As a form of public engagement, science festivals have rapidly expanded in size and number over recent years. However, as with other domains of informal public engagement that are not linked to policy outcomes, existing research does not fully address science festivals’ impacts and popularity. This study adduces evidence from surveys and focus groups to elucidate the perspectives of visitors at a large UK science festival. Results show that visitors value the opportunities afforded by the science festival to interact with scientific researchers and to encounter different types of science engagement aimed at adults, children and families. The most significant self-reported impact of attending a science festival is the development of increased interest in and curiosity about new areas of scientific knowledge within a socially stimulating and enjoyable setting.
This paper explores social representations of climate change, investigating how climate change is discussed by Swedish laypeople interacting in focus group interviews. The analysis focuses on prototypical examples and metaphors, which were key devices for objectifying climate change representations. The paper analyzes how the interaction of focus group participants with other speakers, ideas, arguments, and broader social representations shaped their representations of climate change. Climate change was understood as a global but distant issue with severe consequences. There was a dynamic tension between representations of climate change as a gradual vs. unpredictable process. Implications for climate change communication are discussed.
Current discussions on public trust, as well as on risk communication, have a restricted rationalistic bias in which the cognitive-reflexive aspect of trust is emphasized at the expense of its emotional aspect. This article contributes to a substantive theory of trust by exploring its emotional character. Drawing on recent discussions in science and technology studies, social psychology, and general social theory, it argues that trust is a modality of action that is relational, emotional, asymmetrical, and anticipatory. Hence, trust does not develop through information and the uptake of knowledge but through emotional involvement and sense-making. The implications of this conception of trust for public understandings of science and for risk communication are discussed.
How does the public assess an appropriate financial allocation to science promotion? This article empirically examined the subadditivity effect in the judgment of budgetary allocation. Results of the first experiment showed that the ratio of the national budget allocated for science promotion by participants increased when science was decomposed into more specific categories compared to when it was presented as "science promotion" alone. Consistent with these findings, results of the second experiment showed that the allotment ratio to science promotion decreased when the number of other expenditure items increased. Meanwhile, the third experiment revealed that in the case of a budgetary cutback, the total amount taken from science promotion greatly increased when science was decomposed into subcategories. The subadditivity effect and increase in the total allotment ratio by unpacking science promotion was confirmed by these three experiments not only on budgetary allocation but also on budgetary cutback.
This research note studies experimentally how the public translates information about hydrogen technology into evaluations of the latter. It does so by means of a nationally representative factorial survey in the Netherlands (n = 1,012), in which respondents have been given seven randomly selected pieces of (negative, positive and/or neutral) information about this technology. Findings are consistent with framing theory. For those with high trust in science and technology, positive information increases support, while negative information detracts from it. For those with low trust in science and technology, however, information provision has no effect at all on the evaluation of hydrogen technology. Precisely among the most likely targets of science communication, i.e., those without much trust in science and technology, providing positive information fails to evoke a more favorable evaluation from the latter.
Zoos have increasingly sought to justify their existence by reference to a scientific role particularly in the domains of animal welfare and conservation. Given recent initiatives by the UK government to foster public engagement with science, it is timely to investigate public attitudes towards primary research activity by zoos. This study reports the views of 83 visitors to Edinburgh Zoo. Within certain items in a structured interview noun terms denoting research activity were manipulated ("research" versus "studies") as was their qualification (adjective "scientific" present or absent before the noun term). "Research" was associated with a restricted and negative perception of investigatory activity. This effect was intensified when the noun term was preceded by "scientific". It is concluded that there is a continuing need to challenge public perceptions, particularly of the phrase "scientific research"; that in the meantime zoos should perhaps exercise caution when using it in relation to their activities.
Our analysis of 2707 news stories explores the framing of flooding in Britain over the past quarter century and the displacement of a once dominant understanding of flooding as an agricultural problem of land drainage by the contemporary concern for its urban impacts, particularly to homes and property. We document dramatic changes in the volume and variety of reporting about flooding since 2000 as the risks of flooding have become more salient, the informal ‘Gentlemen’s Agreement’ between government and private insurers has broken down, and flood management subjected to greater public scrutiny. While the historic reliance on private insurance remains largely unchallenged, we show that other aspects of flood hazard management are now topics of active political debate to which the looming threat of climate change adds both urgency and exculpatory excuses for poor performance. We conclude by reflecting on the significance of the case for grand theories of neoliberalisation and governmentality.
This exploratory study examines the significance of science to parents whose children were recently diagnosed with an autism spectrum disorder. It asks: (1) In what manner did science emerge in parents’ concerns and resources as they attempted to understand and advocate for their children? (2) Did some parents engage with science in a qualitatively deeper or more intense manner? Using longitudinal data from interviews and a novel data collection strategy called engagement mapping, it shows that parents asked questions and used resources that were strongly associated with science, but these were vastly outnumbered by "near-science" concerns and resources that mingled meanings from science and daily life. Several parents in the study wove together concerns and resources in an iterative pattern referred to here as progressive engagement with science.
This paper focuses on the way in which people deploy scientific knowledge alongside other resources in everyday interactions. In the UK headlice are common amongst schoolchildren, and treatment is viewed as a parental responsibility. Choice between treatment options lies with individual parents, with official guidance giving no clear steer. In the face of this combination of responsibility and uncertainty, users of an online parenting forum justify their actions using a variety of resources, including claims to scientific knowledge of both headlice and the action of various treatments, but also drawing on the authority of having direct experience, trust in brand-named products and generalised suspicion of "chemical" treatments. These discussions occasion expression of knowledge as part of portraying oneself as a responsible parent, and thus while they do not necessarily represent public knowledge about science more generally, they do offer a useful site to explore what people do with science.
We examine the conceptions of science communication, especially in relation to "public engagement with science" (PES), evident in the literature and websites of science research funding bodies in Europe, North America, South America, Asia and Oceania, and Africa. The analysis uses a fourfold classification of science communication to situate these conceptions: professional, deficit, consultative and deliberative. We find that all bodies engage in professional communication (within the research community); however, engagement with the broader community is variable. Deficit (information dissemination) models still prevail but there is evidence of movement towards more deliberative, participatory models.
The Intergovernmental Panel on Climate Change (IPCC) plays a significant role in bridging the boundary between climate science and politics. Media coverage is crucial for understanding how climate science is communicated and embedded in society. This study analyzes the discursive construction of the IPCC in three Japanese newspapers from 1988 to 2007 in terms of the science–politics boundary. The results show media discourses engaged in boundary-work which rhetorically separated science and politics, and constructed the iconic image of the IPCC as a pure scientific authority. In the linkages between the global and national arenas of climate change, the media "domesticate" the issue, translating the global nature of climate change into a discourse that suits the national context. We argue that the Japanese media’s boundary-work is part of the media domestication that reconstructed the boundary between climate science and politics reflecting the Japanese context.
The conflict between animal costs and human benefits has dominated public as well as academic debates about animal research. However, surveys of public perceptions of animal research rarely focus on this part of attitude formation. This paper traces the prevalence of different attitudes to animal research in the public when people are asked to take benefit and cost considerations into account concurrently. Results from the examination of two representative samples of the Danish public identify three reproducible attitude stances. Approximately 30–35% of people questioned approved of animal research quite strongly, and 15–20% opposed animal research. The remaining 50% were reserved in their views. Further studies will ideally use the measure developed here to make possible relatively fine-grained comparisons and understandings of differences between populations and changes in attitudes over time.
Scientists play an important role in framing public engagement with science. Their language can facilitate or impede particular interactions taking place with particular citizens: scientists’ "speech acts" can "perform" different types of "scientific citizenship". This paper examines how scientists in Australia talked about therapeutic cloning during interviews and during the 2006 parliamentary debates on stem cell research. Some avoided complex labels, thereby facilitating public examination of this field. Others drew on language that only opens a space for publics to become educated, not to participate in a more meaningful way. Importantly, public utterances made by scientists here contrast with common international utterances: they did not focus on the therapeutic but the research promises of therapeutic cloning. Social scientists need to pay attention to the performative aspects of language in order to promote genuine citizen involvement in techno-science. Speech Act Theory is a useful analytical tool for this.
Media can affect public views and opinions on science, policy and risk issues. This is especially true of a controversial emerging technology that is relatively unknown. The study presented here employs a media content analysis of carbon capture and storage (CCS), one potential strategy to reduce greenhouse gas emissions. The authors analyzed all mentions of CCS in two leading Canadian national newspapers and two major western regional newspapers from the first article that discussed CCS in 2004 to the end of 2009 (825 articles). An in-depth content analysis was conducted to examine factors relating to risk from CCS, how the technology was portrayed and if coverage was negatively or positively biased. We conclude by discussing the possible impact of media coverage on support or opposition to CCS adoption.
Using the example of the sociological analysis of biological citizenship and literacy, it is argued that a merely descriptive analysis of these phenomena does not capture their distinctive normative features. While such a description realistically demonstrates how citizens respond to and are shaped by biotechnology and biomedical discourse, it provides no critique of the forces moulding the citizen-consumer. Ideas of active citizenship fuel the search for forms of public engagement in the spirit of deliberative democracy. While these attempts are guided by an important vision of policy making in democratic society, they are beset with several practical difficulties. It is argued that the discussion of deliberative practices has focused too much on direct participation of citizens in various dialogical events and its impact on policy and decision making. This approach ignores other important aspects of deliberative democratic theory, emphasizing public accountability and trustworthiness of democratic institutions.
Disagreement within the global science community about the certainty and causes of climate change has led the general public to question what to believe and whom to trust on matters related to this issue. This paper reports on qualitative research undertaken with Australian residents from two rural areas to explore their perceptions of climate change and trust in information providers. While overall, residents tended to agree that climate change is a reality, perceptions varied in terms of its causes and how best to address it. Politicians, government, and the media were described as untrustworthy sources of information about climate change, with independent scientists being the most trusted. The vested interests of information providers appeared to be a key reason for their distrust. The findings highlight the importance of improved transparency and consultation with the public when communicating information about climate change and related policies.
In late 2009, a series of e-mails related to climate research were made public following the hacking into a server and the e-mail accounts of researchers at the University of East Anglia Climate Research Unit. According to some skeptics of climate change research, the content of those e-mails suggested data were being manipulated, while climate scientists said their words were taken out of context. The news coverage of this scandal provides an opportunity to consider media framing. This study has two aims: to extend previous research using a cluster analysis technique to discern frames in media texts; and to provide insight into newspaper coverage of the scandal, which is often referred to as "Climategate." This study examines the frames present in two British and two American newspapers’ coverage of the issue.
The public controversy surrounding bisphenol A (BPA) revolves around competing claims about what scientific evidence shows regarding the effects of the chemical on human health. This study uses an experiment embedded within a public opinion survey to test the effects of exposure to such claims on public support for banning the use of BPA in products. Exposure to the claim that "there is not enough scientific evidence that BPA harms human health" reduced support, whereas exposure to the claim that there "is enough scientific evidence" failed to increase support. No effect emerged among those simultaneously exposed to both claims. The "not enough evidence" claim influenced less educated respondents and women but not college-educated respondents or men. Aspects of the underlying structure of opinion also differed depending on which claim(s) respondents received. The results illuminate how members of the public respond to competing scientific claims regarding controversial issues.
"Science-based" standards are an integral part of modern regulatory systems. Studies on "public understanding of science" mostly focus on high technology areas in advanced economies. In contrast, the present study analyses the public understanding of regulation in the context of standard-setting for bottled water quality in India. Using primary data, the econometric models of this paper show that public understanding of participation in regulation depends on awareness of, and trust in, existing regulatory practices in a complex, non-linear manner. In this light, the paper argues that "deficit model" and "dialogue model" frameworks cannot be seen as two mutually exclusive frameworks of analyses.
During traditional consensus conferences, organizers control the formal information available to participants—by compiling structured background materials and recruiting expert panelists. Less formally, however, participants are encouraged to bring their own experiences into the deliberations, and in doing so, they often seek outside information. We explore this heretofore understudied phenomenon of information seeking during a deliberative event: the U.S. National Citizens’ Technology Forum (2008), which addressed the convergence of nanotechnology, biotechnology, information technology, and cognitive science on the potential development of human-enhancement technologies. Through interviews with participants and observation of in-person and online deliberations, we identify outside information-seeking strategies and motivations. Our study demonstrates that conceptualizing models of deliberation as standalone settings of communication exchange ignores the reality of the complex information environment from which deliberative participants draw when making sense of technical issues. Future citizen deliberations must incorporate outside information seeking in the design of the exercises.
Previous research has sought to explain public perception of climate change science in terms of individuals’ "prior commitment" to such ideological stances as just-world belief, system justification, and liberalism/conservatism. One type of prior commitment that has received little formal attention in the literature is narratives of the moral trajectory of society. A theory of climate science uptake based on beliefs in societal progress or decline is more easily portable to non-Western settings; in a case study of global warming attitudes in the Marshall Islands, trajectory narratives indeed account for public belief, concern, blame, and response more aptly than existing theories, and accord well with qualitative analysis of Marshallese climate change discourse. In Western settings, progress/decline narratives may explain much of the variation in climate change attitudes previously accounted for by other ideological variables, promising a more penetrating explanation for the divergence of climate change attitudes within and between societies.
Using evidence from a 2010 survey of 32 European publics, this article argues that belief in God increases disapproval for synthetic biology through two different mechanisms, depending on the strength of the individual’s belief. Among weak believers, belief in God appears to be associated with the increased availability and accessibility of the idea that genetic manipulation interferes with nature. Strong believers, in contrast, appear to also engage in an explicitly theological evaluation of synthetic biology, with opposition to synthetic biology resulting from the perception that the creation of new types of organisms encroaches on a domain of activity (creation) that has traditionally been considered to be a divine prerogative. Overall, our findings suggest that value predispositions can influence public attitudes towards synthetic biology even when individuals engage in explicit deliberation about the technology in question.
We investigate dynamics of public perceptions of the 2009 H1N1 influenza pandemic to understand changing patterns of sense-making and blame regarding the outbreak of emerging infectious diseases. We draw on social representation theory combined with a dramaturgical perspective to identify changes in how various collectives are depicted over the course of the pandemic, according to three roles: heroes, villains and victims. Quantitative results based on content analysis of three cross-sectional waves of interviews show a shift from mentions of distant collectives (e.g., far-flung countries) at Wave 1 to local collectives (e.g., risk groups) as the pandemic became of more immediate concern (Wave 2) and declined (Wave 3). Semi-automated content analysis of media coverage shows similar results. Thematic analyses of the discourse associated with collectives revealed that many were consistently perceived as heroes, villains and victims.
The theory of evolution has played a major role in the press since it was put forward by Charles Darwin in 1859. Its key role in biology and human philosophy is reflected by its presence in press cartoons, sections where the image of social reality is depicted in a more direct and satirical light. Through cartoons, artists have used their ingenuity or wit to portray one of the most controversial scientific figures of the past two centuries. This study examines the views portrayed by Spanish cartoonists about Charles Darwin and evolutionary theory in 2009, the bicentenary of the naturalist’s birth and the celebration of 150 years since the publication of On the Origin of Species. These cartoons show how the controversy between Darwinism and religion remain latent in the heart of Spanish society, and how the figure of Darwin has become one of the main icons of science.
The primary method by which social scientists describe public opinion about science and technology is to present frequencies from fixed response survey questions and to use multivariate statistical models to predict where different groups stand with regard to perceptions of risk and benefit. Such an approach requires measures of individual preference which can be aligned numerically in an ordinal or, preferably, a continuous manner along an underlying evaluative dimension – generally the standard 5- or 7-point attitude question. The key concern motivating the present paper is that, due to the low salience and "difficult" nature of science for members of the general public, it may not be sensible to require respondents to choose from amongst a small and predefined set of evaluative response categories. Here, we pursue a different methodological approach: the analysis of textual responses to "open-ended" questions, in which respondents are asked to state, in their own words, what they understand by the term "DNA." To this textual data we apply the statistical clustering procedures encoded in the Alceste software package to detect and classify underlying discourse and narrative structures. We then examine the extent to which the classifications, thus derived, can aid our understanding of how the public develop and use "everyday" images of, and talk about, biomedicine to structure their evaluations of emerging technologies.
The strategic development of novel nanotechnologies will be determined by their public acceptance, which in turn may be influenced by public perceptions of the risks and benefits associated with the specific applications. At the present time, public opinions towards nanotechnologies remain largely inchoate, although this is likely to change with increasing public exposure to relevant information. In two experiments, a total of 618 participants, from the UK population, were provided with different risk–benefit information on nanotechnology application in food. The results show that the provision of both risk and benefit information does not influence average attitude, but results in some individuals becoming more positive and less ambivalent and others more negative and less ambivalent towards nanotechnologies. A third group maintained a neutral attitude and became more ambivalent. It is concluded that to understand public opinion formation about nanotechnology keeping track of polarization and ambivalence is important.
Evolution has met with considerable religious opposition for 150 years and is still controversial among various religious groups. This article tries to understand the evolution controversy by reframing it as a phenomenon of public understanding of science. Three paradigms were used as hypotheses for the rejection of evolution by Dutch Protestant Christians: knowledge deficit, attitude deficit and trust deficit. Ten Dutch Protestants rejecting evolution were interviewed about their views concerning evolution and science. It was found that the main reason for rejecting evolution was an a priori decision to trust the Bible more than science. Any views on science and evolution were based on this decision, so all three hypotheses, which suggest an a posteriori decision, were found to be not sufficient to explain the rejection of evolution, even though both a knowledge deficit and a trust deficit were found for some participants. However, all respondents felt that their a priori decision was supported by scientific facts. All respondents stated that evolution does not meet the criteria for good science and is therefore as unscientific as the belief in creation. Excluding evolution from science allows the respondents to retain their positive attitudes towards science.
Climate change has become a pressing environmental concern for scientists, social commentators and politicians. Previous social science research has explored media representations of climate change in various temporal and geographical contexts. Through the lens of Social Representations Theory, this article provides a detailed qualitative thematic analysis of media representations of climate change in the 1988 British broadsheet press, given that this year constitutes an important juncture in this transition of climate change from the domain of science to that of the socio-political sphere. The following themes are outlined: (i) "Climate change: a multi-faceted threat"; (ii) "Collectivisation of threat"; (iii) "Climate change and the attribution of blame"; and (iv) "Speculative solutions to a complex socio-environmental problem." The article provides detailed empirical insights into the "starting-point" for present-day disputes concerning climate change and lays the theoretical foundations for tracking the continuities and discontinuities characterising social representations of climate change in the future.
This paper uses data from the US General Social Survey to examine public support for scientists in policy contexts and its link to scientific disciplines. An analysis of attitudes about the amount of influence that environmental scientists, two kinds of medical researchers, and economists should have over policy decisions reveals that in each discipline the extent to which scientists are thought to serve the nation’s best interests is the strongest determinant of attitudes about scientists as policy advisors. Perceptions of scientists’ technical knowledge and the level of consensus in the scientific community also have direct, albeit weaker effects on opinions about scientists’ appropriate roles in policy settings. Whereas previous research has stressed the importance of local variability in understanding the transfer of scientific authority across institutional boundaries, these results point to considerable homogeneity in the social bases of scientific authority in policy contexts.
This study investigated how affective factors impact participation in science learning using structural equation modeling. Using a dataset from Taiwan, a model was obtained that showed the relationships among science-related interest, enjoyment, self-efficacy, self-concept, competency, leisure time engagement, and future interest in science. The paths relating to engagement and future interest were much stronger for interest and enjoyment than for self-efficacy and self-concept. There was no significant path between science competency and future science interest or engagement. The results suggest that the affective and cognitive pathways to scientific competency are divergent and that they might be differentially activated by different contexts and activities. This indicates that school science educators might wish to reconsider the merit of overemphasizing achievement in comparison to interest. Finally, the results suggest that the development of science competency per se may not be the best way to ensure public engagement and understanding of science.
This article analyses media representations of the strengthening technological energy policy orientation in the UK and Finland. Drawing from over 1200 newspaper articles from 1991 to 2006, it scrutinises how energy policy in general and energy technologies in particular have been discussed by the media in these two countries, and how the media representations have changed over time. The results point to the importance of national political, economic and cultural features in shaping media discussions. At the same time, international political events and ideas of technology-driven economic growth have transformed media perceptions of energy technologies. While the British media have been rather critical towards national policies throughout the period of analysis, the Finnish newspaper Helsingin Sanomat has supported successive national governments. In both countries, energy technologies have increasingly become linked to global societal and political questions.